Restricted Content, Products, and Services

In this article you will learn about the policies for the restricted use of content, products and services in a Taboola campaign across countries.

The following content, products and services are allowed to run on the Taboola network—however, they must comply with the policies listed below and the applicable laws and regulations of every location they target. This list is not exhaustive and is subject to change.

Alcohol

All alcohol-related promotions must comply with applicable legislation and other standard industry and regulatory requirements. This includes proper disclaimers, age-gating mechanisms and responsible drinking and health warnings, which must all be present on the landing page of your campaigns.

Additionally, all campaigns advertising the sale of alcohol products need to comply with the following policies:

Campaigns must not:

• Target any audience under the legal drinking age of any country in which it is running.

• Example: Campaigns in the U.S. must not target anyone under the age of 21

• Glorify or incite the consumption of alcohol.
• Imply that there are any health benefits or therapeutic benefits of alcohol.
• Show any kind of alcohol consumption in conjunction with the operation of a vehicle of any kind.
• Use images of excessive drinking.

Alcohol Restrictions By Country

Alcohol promotion of any kind is prohibited in the following countries:

• China
• India
• Indonesia
• Russia
• Turkey
• Vietnam

In addition to the general policies above, alcohol promotion in the following countries is allowed, but with restrictions:

Country	V Allowed, With Restrictions	X Prohibited
Argentina	Campaigns must: Include the following health warning disclosures on the landing page (in Spanish): “Drink in moderation.” “It is illegal to sell this product to anyone under the age of 18.”	Campaigns must not: Target individuals under the age of 18. Feature individuals under the age of 18 who are drinking alcohol.
Australia	Campaigns must: Comply with the ABAC Responsible Alcohol Marketing Code
Brazil	Campaigns must: Include the following disclosure on the landing page: “Avoid excessive alcohol consumption.”	Campaigns must not associate alcohol with: Driving Olympics or competitive sports Success Sexuality
Canada		Campaigns must not: Depict consumption of alcohol. Urge individuals to purchase or consume alcoholic products.
France	Campaigns must: Include this disclosure on the landing page: "l'abus d'alcool est dangereux pour la santé." Target publishers that can reasonably be expected to have readership of at least 70% of adults 18 years of age and older Include an age-gate for branded sites where a user inputs age or date of birth, and is blocked in the event that the user indicates an age under 18. Limit descriptions of the product to details about the product’s qualities. Acceptable Examples: Alcohol’s proof, how long it has aged, ingredients Unacceptable Examples: Consuming the product in a social situation, stating that the product will contribute to social, sexual, or intellectual success	Campaigns must not: Target individuals under the age of 18. Offer alcoholic products for free. Encourage excessive consumption or criticize sobriety. Involve consumption of alcohol in conjunction with operation of motor vehicles or any machinery. Appeal to minors or contain minors Use the amount of alcohol in the beverage as a selling point (for example: "This drink has a low percentage of alcohol, so you can avoid being excessively drunk," "This drink is quite alcoholic and you'll only need one or two to get drunk.")
Germany	Campaigns must: Promote responsible alcohol consumption.	Campaigns must not: Promote abusive consumption or trivialize alcohol consumption. Examples:Flat-rate offers, all-you-can-drink offers. Show individuals who are visibly intoxicated. Associate alcohol with aggressive or dangerous conduct. Examples:Driving a car, exercising while drinking. Speak negatively about abstaining from drinking. Feature individuals under the age of 18 drinking. Show athletes drinking or promoting alcohol. State that the product will contribute to social, sexual, or intellectual success. Use high alcohol content as a selling point.
Italy		Campaigns must not: Target people under the age of 18. Depict consumption of alcohol. Contain any incentives that encourage people to purchase or consume the product. Encourage excessive, uncontrolled, and hence harmful consumption of alcoholic beverages. Stress high alcoholic strength as being the principal feature of a beverage. Depict sobriety and abstemiousness as negative values. Induce the public to disregard different drinking styles associated with the specific features of individual beverages and the personal conditions of consumers. Induce the public to believe that the consumption of alcoholic beverages promotes clear thinking and enhances physical and sexual performance, or that the failure to consume alcohol implies physical, mental or social inferiority. Associate the consumption of alcoholic beverages with the driving of motorised vehicles. Make direct use signs, symbols, drawings, fictitious characters or real people of primary appeal to minors, that may arouse the direct interest of minors. Target or refer to minors, even only indirectly, or depict minors or people who clearly appear to be minors, consuming alcohol. Depict an unhealthy attachment or addiction to alcohol, or generally lead people to believe that resorting to alcohol can solve personal problems
Japan	Disclaimers must: Include a warning to minors such as ‘you can drink after you are 20 years old’ or ‘minors’ drinking is prohibited by law’. Include a warning for pregnant women and nursing mothers (that alcohol may have a harmful influence on their embryos or babies). Include a warning regarding alcohol consumption and health (for example: “Be aware not to drink excessively” or “Drink moderately.”). Include a warning to prevent underage consumption of alcohol (for example: “Underage drinking is prohibited by law” or “Drinking is after you turn twenty years old.”). Promotions leading to direct sale of alcohol products (for example a liquor store) must be licensed for the sale of alcohol products. Licensing authorities can be found here. Promotions not leading to the direct sale of alcohol product (for example a product awareness beer commercial information only) may run without a license (see above)	Campaigns must not: Appeal or target people under 20 years of age. Be featured on sites where the majority of users are under the age of 20. Feature people under the age of 20 in the creatives and content of the campaign. Encourage drinking while exercising or bathing. Feature consumption of alcohol in relation to any dangerous activities. Include pregnant celebrities in campaigns. Show alcohol consumption in conjunction with the operation of a vehicle of any kind, the operation of machinery or the performance of any task requiring alertness or dexterity
Malaysia		Campaigns must not: Target individuals under the age of 18. Encourage excessive alcohol consumption or suggest that drinking can help overcome boredom, loneliness or other problems. Exploit those who are especially vulnerable because of age, inexperience or any physical, mental or social incapacity. Depict alcohol consumption based on a dare or impute any failing to those who do not accept the challenge of a particular drink. Emphasize the stimulant, sedative or tranquilizing effects of any drink. Give the general impression that a drink is being recommended mainly for its intoxicating effect or that drinking is necessary for social success or acceptance. Suggest that any alcoholic drink has therapeutic qualities or can enhance mental, physical or sexual capabilities, popularity, attractiveness, masculinity, femininity, personal relationships, social success, or sporting achievements. Present drinks as preferable because of their high alcohol content or intoxicating effect. Associate drinking with operating machinery, driving, performing any activity relating to water or heights, or any other occupation that requires concentration to be performed safely. Suggest that people who drink are brave, tough or daring for doing so
Mexico	Campaigns must: Be authorized by the Mexico Secretary of Health, through the Federal Commission for the Protection Against Sanitary Risks.	Campaigns must not: Be aimed at individuals under the age of 18 or associated with activities of individuals under the age of 25. Promote excessive consumption. Portray success, prestige, fame, leisure, tranquility, or joy. Attribute nutritional, sedating, or stimulating qualities to the product. Associate consumption with sporting, civic, or religious activities. Promote the product through contests or sweepstakes. Include feature individuals drinking or holding alcohol.
New Zealand		Campaigns must not: Promote any alcohol that is free of charge. Encourage underage drinking or be appealing to individuals under the age of 18. Encourage excessive consumption of alcohol.
Singapore	Campaigns must: Target publishers where readers are of legal drinking age.	Campaigns must not: Emphasize the stimulant, sedative, or tranquilizing effects of any drink or encourage over-indulgence and excessive consumption.
Spain		Campaigns must not: Promote irresponsible consumption. Associate consumption with enhanced physical performance, social success, or health.
Switzerland	Advertising of distilled spirits (hard liquor) campaigns: Must only present information and make representations directly related to the product and its qualities and characteristics.
Thailand	Campaigns must: Only target sites where the audience is over the age of 18.	Campaigns must not: Target individuals under the age of 18. Contain images or audio that depict or encourage alcohol consumption. Contain corporate images used in an unclear manner. Compare or compete against other brands. Suggest that alcohol consumption leads to sexual attractiveness, life success, or health benefits. Contain any celebrities. Contain any images of workers or employees. Contain any images of models dressed or behaving in any manner that is insensitive or inappropriate according to traditional cultural standards.
United Kingdom	Campaigns must: Only target sites where at least 75% of the audience is reasonably expected to be 18 years or older.	Campaigns must not: Target individuals under the age of 18. Feature individuals under the age of 25. Show alcohol being consumed in the workplace or while operating machinery, driving, or engaging in watersports. Associate alcohol with sexual or social success.
United States	Campaigns must: Include an age gate (no individual under the age of 21 may access the site) on the landing page. Include alcohol-related disclosure requirements (ex: "drink responsibly").	Campaigns must not: Target individuals under the age of 21.

Beauty, Anti-Ageing and Cosmetics - By Country

The advertising of beauty, anti-ageing and cosmetics is restricted.

*Please note these guidelines do not include surgery or other forms of medical/clinical treatments. Similarly, the direct sale of botox treatments is not included in this policy because it is currently prohibited on the network as a prescription medicine.

Campaigns advertising the sale of beauty, anti-ageing and cosmetic products need to comply with the following policies:

Campaigns may

• Claim that the product protects the skin from the damaging effects of the sun if the product includes UVA protection (minimum 15 SPF).
• Make claims about skin renewal if marketing an exfoliating cream
• Make claims like “makes your skin feel smoother”, “nourishes the skin”

Anti-scarring effect claims must:

• Include clinical studies linked to the page supporting claims

Cumulative effect claims must (e.g. makes your skin look younger in X days):

• Include clinical studies, consumer testing or other scientific evidence

Campaigns must not:

• Claim the product is comparable to, and as permanent as, surgical procedures;
• Claim to change biology (“make your wrinkles disappear”, “change your skin” and so on).
• Claim to have a permanent effect (“anti-ageing”, “anti wrinkles” are acceptable if it is clear that the effect is temporary).
• Use exaggerated images or make exaggerated claims.
• Use unpleasant graphics or images (stretched or pulled skin, close ups of scars/defects etc.).
• Use imagery which is likely to be seen as degrading, objectifying or gender stereotyping.

Anti ageing products must not:

• Target sensitive groups (children, teenagers, elderly, etc.)

Beauty, Anti-Ageing and Cosmetics - By Country

In addition to the general policies above, beauty, anti-ageing and cosmetics promotion in the following countries is allowed, with restrictions:

Country	V Allowed, With Restrictions	X Prohibited
Japan	Campaigns must: Only make product claims from this list of effects. Conform to the Yakujihoo process. *All the campaigns for Health or Beauty categories will be reviewed by YakujihooDotCom (YDC). Mention that the product has been tested/included in studies but cannot include the data or results of those tests/studies. Campaigns for skin care products must: Include the following statement prior to purchase: "This product can penetrate only to stratum corneum" or "角質層まで浸透する" Campaigns for anti-wrinkle products must: Include the following statement prior to purchase: "This product can treat only the wrinkles caused by dryness" or "乾燥による小ジワを目立たなくする。"	Campaigns must not: Make exaggerated claims or guarantees about any aspect of the product, including its effects or performance. Use any individual endorsements of the product (this includes physician endorsement).
Mexico	Campaigns must: Be authorized by the Mexico Secretary of Health, through the Federal Commission for the Protection Against Sanitary Risks.

Cannabinoids (CBDs)

The advertising of cannabinoids (CBD's) is restricted.

Campaigns advertising the sale of CBD products need to comply with the following policies:

Campaigns must:

• Only advertise non-ingested CBD products (unless otherwise permitted in country specific policies).
• Only advertise hemp-based products with the appropriate levels of THC for the target region.
• Only target the appropriate age brackets in the target region.
• Comply with any regulatory bodies in the target region.
• Disclose
  • THC levels
  • Ingredients
  • Company Details
  • Appropriate disclosure statements for the target region

Campaigns must not:

• Advertise oils that contain more than the permitted level of THC in the target region.
• Advertise food products or supplements containing CBD oil (unless otherwise permitted in country specific policies below).
• Include images of marijuana plants/leaves, in the thumbnails or landing page.

Cannabinoids - By Country

In addition to the general policies above, cannabinoid promotion in the following countries is allowed, with restrictions:

Country	V Allowed, With Restrictions	X Prohibited
Brazil		The promotion of cannabinoids is prohibited in Brazil.
Germany	Campaigns must: Be pre-approved by Taboola. Comply with all other policies. Target only users over the age of 18. Hemp-derived CBD products only. List the ingredients of the product, directions for use and recommended dosage on the landing page. Contain less than 0.2% THC. Include the following disclaimers on the landing page: Advisory Disclaimer: “If you are pregnant, breastfeeding, taking any medications or under medical supervision, please consult a doctor or healthcare professional before use.” Contact info - LP must have a footer with the contact information of the company (email, address, phone number). Users must be 18 years or older. Campaigns may: Use images of marijuana/hemp leaves on the landing page. Promote ingestible CBD’s if the promotion is approved by the German Federal Office of Consumer Protection and Food Safety (BVL) as a “Novel Food”.	Campaigns must not: Make misleading or deceptive claims. Make or infer in writing medical or health benefit claims with regard to CBD (such as “treat, cure, heal, etc.”). Images marijuana/hemp leaves in the thumbnails. Lead to selling of non-CBD cannabis based products (such as Marijuana).
United Kingdom	Campaigns must: Be pre-approved by Taboola. Comply with all other policies. Only target users over the age of 18. Only be Hemp-derived CBD products. Contain less than 0.2% THC. Include these disclaimers: Advisory Disclaimer: “If you are pregnant, breastfeeding, taking any medications or under medical supervision, please consult a doctor or healthcare professional before use.” Contact info - LP must have a footer with the contact information of the company (email, address, phone number). Users must be 18 years or older Include directions of use and recommended dosage. List the ingredients of the product on the landing page. Campaigns may: Promote indigestible CBD products/services (valid until March 31, 2021, when new regulations take place) Use images of marijuana/hemp leaves	Campaigns must not: Make misleading or deceptive claims. Make or infer in writing medical or health benefit claims with regard to CBD (such as “treat, cure, heal, etc.”) Use pictures of Marijuana/Hemp leaves on the thumbnail. Lead to selling of non-CBD cannabis based products (such as Marijuana).
United States	Campaigns must: Be pre-approved by Taboola. Only target users over the age of 21. Only advertise hemp derived CBD products. List the ingredients of the product on the landing page. Have less than 0.3 percent THC. Have the following disclaimer "These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease". Have a footer with the full contact information of the company on the landing page (including: email, address and phone number). Campaigns may: Promote ingestible hemp derived products.	Campaigns must not: Make any medical or health benefit claims. Drive to selling of non-CBD cannabis based products (such as Marijuana) or other prohibited products Include images of hemp/marijuana leaves or plants in the thumbnails.

Cryptocurrency

Cryptocurrency refers to a virtual currency with a digital representation of value that functions as a medium of exchange, unit of account, or a storage of value.

*Campaigns can target countries labelled restricted below, if your country is not listed, please reach out to your Account Manager or [e-mail].

Campaigns promoting events/education/news related to cryptocurrency and blockchain technology must:

• Be promoted by a credible source and not from personal blog

Campaigns promoting cryptocurrency exchanges must:

• Be licensed with the appropriate regulation authority for the target geo and will be evaluated by policy on a case by case basis.
• Advertise the platform where users can buy and sell cryptocurrency without referring to specific coins.
• Provide necessary disclosures in order to convey the potential risk when trading cryptocurrency (e.g. “This information is not an offer to buy, sell, or hold any cryptocurrency. Individuals who may copy within the CopyTrader Program are not deemed investment advisors and their performances in the past are not indicative of future results. All investment and copy trading carries risk and you should do your due diligence before investing.").
• Conform to our ‘Investments’ policies.

Campaigns must not:

• Be promoting and of the following:
1. Initial Coin Offerings (ICOs)
2. Token sales
3. Binary options
4. Misleading or scam ads
5. Direct ads/search ads for cryptocurrency products and services</li>
• Be misleading or deceptive.
• Promise returns of value for an investment of a specific crypto coin.
• Make false promises.
• Use hidden fees.
• Make exaggerated money making claims.

Cryptocurrency - By Country

The promotion of cryptocurrency products/services and related content is prohibited in the following countries:

• Bangladesh
• Bolivia
• China
• Ecuador
• Iceland
• Kyrgyzstan
• Nepal
• Russia
• Vietnam

The promotion of cryptocurrency products and services and related content is allowed in the following countries provided they comply with the policies above and with the local laws and regulations:

• Argentina
• Australia
• Austria
• Belgium
• Brazil
• Canada
• Chile
• Colombia
• Denmark
• Ecuador
• Finland
• France
• Germany
• Hong Kong
• India
• Indonesia
• Ireland
• Israel
• Italy
• Japan
• Kenya
• Luxembourg
• Malaysia
• Mexico
• Netherlands
• New Zealand
• Norway
• Peru
• Philippines
• Portugal
• Saudi Arabia
• South Africa
• South Korea
• Spain
• Sweden
• Switzerland
• Taiwan
• Thailand
• Turkey
• United Kingdom
• United States

The following countries have additional restrictions that apply:

Country	V Allowed, With Conditions
Japan	Campaigns must: Be registered as an Exchange Service Provider by the Financial Services Agency of Japan (FSA) under the Payment Services Act (PSA) Provide necessary disclosures in order to convey the potential risk when trading cryptocurrency (e.g. “This information is not an offer to buy, sell, or hold any cryptocurrency. Individuals who may copy within the CopyTrader Program are not deemed investment advisors and their performances in the past are not indicative of future results. All investment and copy trading carries risk and you should do your due diligence before investing.")
United States	Campaigns must: Be a licensed provider through FinCEN as a Money Services Business (MSB) or have received a Money Transmitter License (MTL) in the State where it is doing business/advertising to consumers or the Securities and Exchange Commission as a broker-dealer, exchange, or alternative trading system.

Dating, Personals and Relationships

The promotion of dating, personals and relationships is restricted.

Campaigns advertising dating, personals and relationships content and products need to comply with the following policies:

Campaigns must not:

• Include the glorification, advocation, promotion or facilitation of trafficking or exploitation (includes business models that exploit socio-economic differences such as "international dating")
• Be focused on sexual encounters ("have sex tonight" etc.)
• Be focused on infidelity:
1. Statements like "have an affair"
2. Marketing to "married men/women" etc.
• Use sexual references in the creatives - no images of people in bed, in underwear/lingerie, nudity etc...
• Promote the following
1. "Mail order brides"
2. Foreign marriage campaigns
3. Casual sex sites/casual dating
4. Escort services
5. ‘Mail-order’ brides

Dating Personals and Relationships - By Country

The promotion of dating, personals and relationship products/services and related content is prohibited in the following countries:

• China

The following countries have additional restrictions that apply:

Country	V Allowed, With Conditions
Japan	Campaigns must: Include a warning display "18禁" Feature an age gate on the landing page that verifies that a user is over 18.

Dental

Campaigns promoting dental products and services are restricted.

Campaigns advertising the sale of alcohol products need to comply with the following policies:

Campaigns must:

• Be acceptable to the dental association of the target country (for example: American Dental Association in the US)
• Conform to our ‘healthcare’ and ‘beauty, anti-ageing and cosmetics’ policies

Campaigns may:

• Run thumbnail images of beautiful smiles

Campaigns must not:

• Feature discomforting images/graphics of teeth or gums (rotten, dirty, broken etc.)
• Feature close up images of crooked/broken/defective/discolored teeth
• Play on insecurities or fears
• Make misleading or exaggerated claims
• Use unverified testimonials
• Make false claims which create false expectation

Dental - By Country

The promotion of dental products and services is prohibited in the following countries:

• Brazil

The following countries have additional restrictions that apply:

Country	Prohibited
Japan	Campaigns must not: Be advertising medical practices, dental practices, hospitals, clinics

Entertainment

The promotion of entertainment products or services are restricted.

Campaigns advertising the sale of entertainment products or services need to comply with the following policies:

Movies trailers must:

• Green Band and include required disclosures or industry self regulatory disclosures (for example in the US, all movie promotion must include an MPAA rating or a disclosure that rating has not been assigned).

Music must:

• Contain industry self-regulatory ratings and/or disclosures.

Video games must:

• Be in compliance with ESRB Guidelines (and other applicable industry self-regulatory guidelines), including placement of ESRB/PEGI ratings prominently on the advertisement in accordance with such guidelines. (Available at: https://www.esrb.org/publishers/ArcManual.aspx)

Social gaming casinos must:

• Disclose “not real money” in a noticeable manner (preferably under title)

• Affiliates must include this disclosure early on the landing page usually under the headline on the page
• Adverts that drive directly to a googleplay or app store can include the disclosures in the app terms and conditions
• Adverts that drive directly to an in browser game should have this disclosure somewhere on the page

Movies must not:

• Be red band trailers

Movies, television, and music must not:

• Contain blood spatter or excessive blood, cruelty, violence, glorification of crimes, depictions of people or creatures on fire and/or showing actions that result in bodily harm or fatalities. Content that shows guns pointed at the audience.

Video games must not:

• Adhere to the Entertainment Software Rating Board’s Advertising Review Code Manual (“ESRB Guidelines”), available at:https://www.esrb.org/publishers/ArcManual.aspx

Social gaming casinos games must not:

• Include real money gambling inside app i.e. offer real money winnings, or their equivalent (vouchers)
• Be linked or refer to real money gambling sites/apps
• Use thumbnails or exaggerated titles that are not related to the product, not true, make promises or don't make it clear that the product is an app
• mages of people cheating the casino/game

• Falsely claiming or suggesting users can win real money or trick casinos to win

Entertainment - By Country

The following countries have additional restrictions that apply:

Country	V Allowed, With Restrictions	X Prohibited
China		The promotion of game hacks and cheat codes
Korea	Products or services concerning the gaming Industry must be: Pre-approved by Taboola Webtoons must: Use an age gate (19+) with a 'sign-in' requirement, all adult themed cartoons within the webtoon library Webtoons may: Promote campaigns for multiple types of webtoons (which may include adult themed ones) only.	Webtoons must not: Contain sexual/adult content and images in the creatives (thumbnail+title), or LP Promote adult themed webtoons
Singapore	Newspapers, books, magazines, films, video tapes, DVDs, CD-ROMs, and video games must: Be licensed with the Media Development Authority

Finance and Loans

The promotion of finance and loan products and services is restricted. The country policies below are not exhaustive, products and services may still be permitted to run through they are not listed below, provided they comply with the general policies.

Campaigns advertising the sale of finance products need to comply with the following policies:

Campaigns must:

• Comply with all applicable local laws and regulatory requirements (country policies below are not exhaustive, products and services can still run in countries not listed if they comply)

Campaigns must not:

• Make exaggerated money making claims (for example: promising that you can make an unrealistic amount of money with little or no effort)
• Make false promises
1. Use “easy,” “fool-proof,” or “low risk” language in thumbnails, headlines, on the landing page or at any point in the user funnel
2. Make guarantees
3. Mention specific dollar amounts, even if it is a true story of what others have earned
4. Use user testimonials, even if they are true stories of what others have experienced
5. State or imply that users can get rich through these products
6. State or imply that users can be trained to eliminate risk or minimize risk
7. State or imply that these products can solve financial difficulties or provide "financial freedom"
8. Use unrelated thumbnail images that indicate wealth, like cars, yachts or extravagant living (Images of money or investment charts are permissible)
9. Images that show minors or any elements that could target minors
• Use hidden fees
• Promote:
1. Direct Ads/Search Ads for finance and loans products/services
2. Get-rich quick schemes

The following products and services have additional policies that apply:

• Short term and payday loans
• Mortgages
• Credit
• Banks
• Tax preparation companies
• Payment services

*For investments and related products please see investments

Short-term or payday Loans

Short-Term Loans are loans typically to be repaid in less than a year, and Payday loans are loans typically to be repaid or upon the borrower’s next paycheck. If you are running any such campaigns:

Campaigns must:

• Be licensed with the appropriate regulation authorities in the target geo (see country specific policies for 'Finance and Loans' if not listed there please contact your Account Manager or [e-mail])
• State typical APR of loans on the landing page

Campaigns must not:

For titles

• Include any abbreviated loan terms (i.e., “Get a $500 loan quick!”)
• Suggest that the product can solve all financial problems or help users "get rich quick"

For Landing pages

• Suggest that the product can solve all financial problems or help users get rich quick";
• Condone non-essential or frivolous spending
• Distort the serious nature of taking out short-term high-cost loans or trivialize the financial consequences of such loans
• Promote irresponsible spending

Mortgages

Campaigns must:

• Include all relevant details about repayment amounts and interest rates
• Make it clear that users are required to go through the standard qualification process, which takes time and includes a number of steps
• Clearly state any additional payment requirements such as taxes and insurance, when applicable (for example an ad suggesting that reverse-mortgages are “no payment” or have no additional fees would be rejected)

Campaigns must not:

• Suggest an official government affiliation

Examples

1. Use of seals or logos or government checks in creatives or on landing pages
2. Use of a landing page URL that suggests the website belongs to a government organization
3. Use of company names or addresses that suggest the advertisement is promoted by a government organization

• Promise low interest rates or payment amounts that are too good to be true

Examples

1. Promising rates which the fine print clarifies to be in effect for only a short period of time before adjusting to a higher amount
2. Promising “historically low rates” or “act now” rates
3. Promising a low repayment amount when initially only interest payment is required each month but eventually payment increases and user needs to pay off principal

• Mislead users about any terms of the product offered

• Make guarantees

Examples

1. Pre-qualification or pre-approval for a loan
2. Terms of the loan
3. Large amounts of cash or credit automatically available to certain demographics or users

• Suggest that users can quickly or easily check to see if they qualify.
• Suggest that users will have the opportunity to receive a discount on existing credit card debt in connection with the loan.
• Use headlines that suggest the product may help users pay off their mortgage.

Credit

Credit refers to products and services relating to credit cards, credit history checks and other products and services relating to a user’s credit. The promotion of credit services is restricted on the network. Campaigns must conform to the following policies:

Campaigns must:

• Meet CFPB Clear and Conspicuous disclosure standards or their equivalent in the target geo
• When specifying terms, state the actual terms offered by the creditor clearly; no puffing or exaggerations
• When using a term that triggers additional disclosures, include a link that takes the consumer to the company’s website of additional disclosures
• Be Fair Credit Compliant in offering their services to consumers or its equivalent in the target geo
• Be promoting any of the following:
• Credit Cards
• Credit Reports and Scores
• Credit Loans (Personal, Home Equity, Mortgage, Student or Auto)
• Credit Advice
• Debt Relief Advice
• Debt Relief Management Services (excluding Credit Repair)

Campaigns must not:

• Deny their services to potential customers on the basis of race, gender, national origin or other applicable legally protected characteristics
• Hide disclosures in any way

Banks

Banks refer to financial institutions offering products and services such as checkings accounts, savings accounts and other financial services that allow a user to transact with the financial company.

The promotion of banks and bank services is restricted on the network. Campaigns must conform to the following policies:

Campaigns must:

• Be licensed by the regulatory body in the target geo (see country specific policies for 'Finance and Loans' if not listed there please contact your Account Manager or [e-mail])
• Be promoting any of the following:
1. Bank Accounts
2. Banking Services

Campaigns must not:

• Promote banks or other institutions that allow citizens to evade taxes
• Be promoting any of the following:
1. Foreign Banks (relative to the target region)
2. Offshore Accounts (relative to the target region)

Tax Preparation Companies

Tax Preparation Companies refer to companies that offer tax services to users online (examples: Credit Karma, Intuit/TurboTax, H&R Block).

The promotion of tax preparation companies is restricted on the network.

Campaigns must:

• Use and link to the appropriate disclaimers for the target geo

Campaigns must not:

• Advertise a service containing a false, fraudulent or coercive statement or claim
• Make misleading or deceptive statements or claims
• Claim their employees are certified by the IRS or its equivalent in the target geo unless they are properly certified

Payment Services

Payment Services refers to companies who provide money transfer services (for example Venmo, Paypal)

The promotion of payment services is restricted on the network. Campaigns must conform to the following policies.

Campaigns must:

• Include on the landing page the appropriate payment services license in the geo/state where they conduct business (typically this will be a money transmitter license)

Financial Products Restrictions By Country

Financial product promotion in the following countries is allowed, but with restrictions:

Country	V Allowed, With Restrictions	X Prohibited
Argentina	Financial products and loans (includes mortgages) must disclose: Company name Address Tax identification number Financial Total Cost (CFT) Applicable annual interest rate Repayment system (French or German) applicable to cancellation of capital and interests Number, amount, and periods of payment Security deposit, if any Extra charges and additional insurance required, if any.
Austria	Short Term Loans must: Be licensed through the FMA
Belgium	Short Term Loans must: Be authorized by the Banque Nationale de Belgique (BNB) and the FSMA
Brazil	Banks must: Be registered with proper local authorities.
China		Promoting credit card cash-back services is prohibited
Denmark	Short-term and payday loans must: Use factual information that is easily accessible and communicated in a clear language that is easily understood by consumers. Make consumers aware of the relationship to the actual creditor (in cases where the marketing is not by the direct creditor), including informing if they solely cooperate with one or more creditors or if they are independent brokers Present the following standard information clearly, concisely and always with a representative example. Interest rate, whether fixed or variable or both Total credit amount Yearly costs in percentage calculated in accordance with the regulation of credit agreements, i.e. the percentage per year of the total credit amount, including eventual costs Term of the loan Cash price and amount of any prepayment by credit in the form of a delay in payment for a specific product or service. Total amount that must be paid by the consumer and the amount of ongoing charges	Short-term and payday loans must not: Be misleading in any way even if it is factual
France	Short term loans must: Be registered through https://www.orias.fr/welcome
Germany	Short term loans must: Be registered through Bundesbank
India	Financial products must: Be licensed through Securities and Exchange Board of India (SEBI) and appear in a license lookup on https://www.sebi.gov.in/sebiweb/other/OtherAction.do?doRecognised=yes Campaigns may promote payday and short-term loans	Accounting services must not: Promote a specific accountant
Italy	Short term loans must: Be registered through Banca D'Italia
Japan	Financial institutions must: Display a valid registration number on the website (for example companies that promote real estate, banks, securities, loan companies, forex, binary options, investment advisory businesses, businesses that offer credit cards, and account opening agency services)	Campaigns must not advertise: Black Market Financing Credit Card Cash-Back Services
Korea	Financial products must: Be pre-approved from legal/content policy prior to running.
Luxembourg	Short term loans must: Be registered with CSSF
Netherlands	Short term loans must: Be registered with Autoriteit Financielle Markten
Norway	Short-term and payday loans: Contain clear price information, and any discounts, bonuses and other advantages should not feature more prominently than the information about price. Terms and conditions need to be communicated clearly on the landing page (not through links) and using a representative example. Credit cost, including the effective interest rate Amount and credit profile Total loan and/or credit amount Length of loan agreement Amount of any advance payment Total amount payable and amount of any instalments Any obligation to enter into any agreement for an ancillary service relating to the credit agreement Short-term and payday loans may: Use advantages and enticements but they must not be given a more prominent exposure than the mandatory information. Credit appraisal Ease of the application process Other ways promoting that credit can be easily accessed. How quickly you may access the loan How quickly you may expect a response on a request for the loan That it is easy to obtain the loan:
Portugal	Short term loans must: Be registered under Banco de Portugal
Russia	Credit institutions, loans and mortgage services, insurance services must: Display a valid license/registration number on the landing page Include the name or the registered title of the licensed financial services provider. Credit institutions must: Include terms of the credit on the landing page Credit institutions, loans and mortgage services, insurance services include companies that promote companies that promote credit services, including bank deposits, bank accounts and transfers, deposits of precious metals, cash servicing, exchange operations, bank guarantees, e-money operations, e-wallet, and other related services. Also includes businesses that offer credit cards, and affiliates for the above.
Singapore	Campaigns must promote either: Loans from banks or other financial institutions Licensed pawnbrokers Advertisers lending money to accredited investors for securities
Spain	Short term loans must: Be registered through Banco de España/Autoridad Macroprudencial
Sweden	Short-term and payday loans must Be clear, objective and balanced. Terms and conditions need to be communicated clearly on the landing page (not through links) and using a representative example. Credit interest Fees and other costs Credit amount Term of the agreement Total amount payable Number of instalments and their size Cash price and the cash contribution required in the case of a credit purchase If the ad suggests that a decision on a short term loan is going to be given shortly, make clear that the decision may be either an approval or a non-approval of the credit application. Information about the interest rate: Be stated in the marketing in at least as prominent a manner as other interest rates Be in the ad and not simply referred or linked to elsewhere	Short-term and payday loans must not: Be presented as a care-free solution to financial problems or in any way mislead the consumer about the financial consequences of it. Emphasise the possibility of getting loans quickly. Information about the interest rate: Be in smaller text than the other information
Switzerland	Short term loans must: Be registered with FINMA
United Kingdom	Short-term or payday loans must: Confirm through an authorised company representative that: The company’s operations comply with all applicable laws, regulations, and other requirements, The company has obtained all relevant licenses and permits, and The company is a member of the Financial Conduct Authority (FCA) here
United States	Banks must: Be licensed with the OCC and insured by the FDIC Banks may: Promote foreign banks if they are licensed with the appropriate authorities (see above) to do business in the US Tax preparation companies must: Use and link to a disclaimer based on IRS Circular 230 Short term/payday loans must: Only target Utah and Nevada Confirm with an authorised company representative that The Community Financial Services Association of America (CFSA) Financial Service Centers of America (FiSCA) The Online Lenders Alliance (OLA) The company’s operations comply with all applicable laws, regulations, and other requirements That all relevant licenses and permits have been obtained where necessary, and That the company is a member of at least one of the following associations:	Tax preparation companies must not: Claim their employees are certified by the IRS unless they are properly certified Short term/payday loans must not: Target Vermont or states other than those mentioned above

Gambling

Gambling products allow individuals to bet money on the outcome of an event for a chance to win more money or a prize. Examples include Internet bingo, online casinos, offline casinos and sports betting.

If the target country is not listed as restricted below, campaigns must not target it at this stage.

Campaigns advertising the sale of gambling products need to comply with the following policies:

Campaigns must:

• Include responsible gaming messages
• Clearly identify the advertiser and the product
1. The landing page must make it clear to users that it is promoting a product, and what that final product is
2. The landing page must be clearly labeled as an advertisement or advertorial, if it’s not otherwise obvious
3. No false impressions that users are on a third-party news site, or that any information is coming from an independent third party
4. Branding text for any campaign must include the end product company. If the end product company is not the advertiser, then the branding text can include the name of the affiliate advertiser / agency as follows: “Advertiser” for “End Product” or “Advertiser | End Product”
• Only advertise winner stories if:
1. Stories are completely true
2. Advertised on an actual casino site (not a site that can be confused as a third party site)
3. Dollar amounts of their winnings are not in the titles
4. Each story discloses the actual odds of winning (not overstating their chances of winning). For example, when referring to the winner it would be helpful if they say something like the winner "beat the odds."

Casino referrals must:

• Use the Casino Referrals branding style: Website + Casino Referrals

State/Official/Premium Lottery may:

• Run specific money amounts in titles if the landing page includes a disclosure that the amount could be split between winners
1. If it is a scratch game the titles should qualify the statement for example "up to X amount"

Campaigns must not:

• Sell US Powerball tickets outside the US
• Target minors or show images of anyone who is, or seems to be, under 25 years old, and don't show any content designed to appeal specifically to children and • minors
• Mention specific dollar amounts in titles
• Include stories about winners in creatives or landing pages, even if true if advertising through an affiliate site or third party site
• Make false promises
1. No “easy,” “fool-proof,” or “low risk” language in any campaign content or the landing page
2. Don’t imply that users can be trained to eliminate risk or minimize risk
3. Don’t imply that gambling products can solve financial difficulties or provide "financial freedom"
4. Don't refer to gambling as a way to earn "income" or "make money" or as an alternative form of "employment"
• Make socially irresponsible claims
1. Don't portray gambling as indispensable or as taking priority over family, friends or professional or educational commitments.
2. Don't suggest that gambling can enhance personal qualities, improve self-image or self-esteem, or help users gain control, superiority, recognition or admiration.
3. Don't suggest gambling as a way to escape from professional or educational problems such as loneliness or depression.
4. Don't suggest peer pressure to gamble or disparage the choice not to gamble.
5. Don't link gambling to seduction, sexual success, or enhanced attractiveness.
6. Don't portray gambling in a context of toughness or link it to resilience or recklessness.
7. Don't suggest gambling is a rite of passage.
8. Don't suggest that gambling alone is preferable to social gambling.
9. No unrelated thumbnail images that indicate wealth, like cars, yachts, or extravagant living.
10. Don't exploit cultural beliefs or traditions about gambling or luck.

Gambling and Gaming Restrictions By Country

Gambling and gaming promotion of any kind is prohibited in the following countries:

• Armenia
• Belarus
• China
• Indonesia
• Luxembourg
• Malaysia
• Singapore
• Spain
• Vietnam

Gambling and gaming promotion in the following countries is allowed, but with restrictions:

Country	V Allowed, With Restrictions	X Prohibited
Argentina	Campaigns must: Provide a valid license Promote only Horse race betting Lotteries and sports betting Campaigns targeting Buenos Aires must: Provide a local license
Australia	Campaigns must: Provide a valid license for the target Australian State or Territory Only advertise the following content/products: Sports betting Lotteries Guides/e-books, and other information related to gambling
Austria	Campaigns must: Provide a valid license from the Austrian Government Only advertise the following content/products Provide a valid sports betting license from the valid state Online casinos Online bingo Sports betting Guides/e-books, and other information related to gambling
Belgium	Provide a valid license and registration in Belgium Only advertise the following content/products Online casinos Online bingo Sports betting Lotteries Referral sites with no betting on the landing page Guides/e-books, and other information related to gambling
Brazil	Campaigns must: Promote a state-run entity Only advertise the following content/products Lotteries
Canada	Campaigns must: Provide a valid state license Only advertise the following content/products Online casinos Online bingo Sports betting Guides/e-books, and other information related to gambling
Colombia	Campaigns must: Provide a valid license from Colijuegos Only advertise the following content/products: Bets on real sporting events Bets on real non-sporting events Slot or luck/chance machines Roulette Black Jack Baccarat Bingo Poker Virtual games Fantasy and E-sports games Online games in which the result is determined by the occurrence of a real event Examples: Online games in which a random number generator is involved
Croatia	Campaigns must: Provide a valid license from the Croatian Ministry of Finance Only advertise the following content/products Online casinos Slot machines Sports betting
Czech Republic	Campaigns must: Provide a valid state license for the target state Only advertise the following content/products Sports betting Guides/e-books, and other information related to gambling
Denmark	Campaigns must: Provide a license from the Danish Gambling Authority and be advertising only from the following content/products Online casinos Slot machines Sports betting Guides/e-books, and other information related to gambling. Or promote a state run entity advertising: Includes bingo, scratch cards, lottery tickets, etc. Lottery content Scratch games Bingo Horse racing Guides/e-books, and other information related to gambling.
Finland	Campaigns must: Provide a valid state license Only advertise the following: Online casinos Online bingo Sports betting Guides/e-books, and other information related to gambling Lotteries
France	Campaigns must: Provide a valid license from the French authorities Advertiser must operate “.fr” domain Contain a responsible gambling message on the landing page
Germany	Campaigns must: Provide a valid license and permit from the German authorities Only advertise the following: Horse race betting Sports betting State-owned lotteries State-owned casinos	Campaigns must not: Advertise games of chance (for example raffles)
Greece	Campaigns must: Provide a valid license from the Greek authorities Only advertise the following: Online casinos Online bingo Sports betting Lotteries Guides/e-books, and other information related to gambling.
Hong Kong	Campaigns must: Provide a valid state license Only advertise the following: Lotteries Sports betting	Campaigns must not: Advertise the following: Physical casinos Mahjong
Hungary	Campaigns must: Provide a valid license from Hungarian Gambling Authority or State Tax Authority Only advertise the following Online casino games Guides/e-books, and other information related to gambling.
Iceland	Campaigns must: Provide valid government registration Only advertise the following: Lotteries
India	Campaigns must: Only advertise the following without a gambling license: Rummy-related content Fantasy Sports Games Poker products and services in regions other than Sikkim, Nagaland, Gujarat, Assam, Odisha and Telangana	Campaigns must not: Advertise other forms of online gambling and lotteries even on websites featuring rummy-related content or fantasy sports Promote poker products and services in Sikkim, Nagaland, Gujarat, Assam, Odisha and Telangana.
Ireland	Campaigns must: Promote products/services registered with the Revenue Commissioners and provide a valid license Only advertise the following: Online casinos Online bingo Sports betting Referral sites with no betting on homepage Guides/e-books, and other information related to gambling Lotteries
Israel	Campaigns must: Provide a valid state license Only advertise the following Online casinos Online bingo Sports betting Guides/e-books, and other information related to gambling Lotteries
Italy	Campaigns must: Promote products/services authorized by the AASA and provide a valid operating license number Only advertise the following: Lotteries Guides/e-books, and other information related to gambling	Campaigns must not: Offer bonuses or incentives
Japan	Campaigns must: Only advertise organizer announcements for the following government-controlled sports events: Horse racing Motorboat racing Bicycle Racing Auto Racing Campaigns may: Lotteries permitted provided advertiser holds a valid state license	Campaigns must not: Advertise actual gambling on sports events Advertise Mahjong
Kenya	Campaigns must: Provide a license from the National authority Indicate the addictive nature of gambling Notify players to play responsibly Prohibit the participation of minors in gambling activities with an 18+ disclaimer
Korea	Campaigns must: Provide a state license Or promote a state-run entity Only advertise the following: Lotteries Sports betting	Campaigns must not: Promote: Physical casinos Mahjong
Latvia	Campaigns must: Promote a state-run entity Only advertise the following: Lotteries
Mexico	Campaigns must: Promote products and services that are registered with Secretaría de Gobernación and provides a copy of this registration Provide a valid license number Only advertise the following: Online gambling Include a disclaimer prohibiting minors from gambling	Campaigns must not: Promote Bingo Poker
Netherlands	Campaigns must: Provide a valid state license Only advertise the following Online bingo Sports betting Guides/e-books, and other information related to gambling Lotteries
New Zealand	Campaigns must: Provide a valid state license Only advertise the following content/products: Online casinos Online bingo Sports betting Guides/e-books, and other information related to online gambling. Lotteries
Nigeria	Campaigns must: Provide a valid state license Only advertise the following content/products: Sports betting
Norway	Campaigns must: Provide a valid state license Promote one of the following: Online casinos Online bingo Sports betting Guides/e-books, and other information related to gambling Lotteries
Peru	Campaigns must: Provide a valid state license Only advertise the following content/products: Online bingo Guides/e-books, and other information related to gambling Lotteries Sports betting
Philippines	Campaigns must: Promote a state-run entity Only advertise the following content/products: Online casinos Lotteries	Campaigns must not: Advertise the following content/products: Physical casinos. Mahjong
Portugal	Campaigns must: Provide a valid state license Only advertise the following content/products: Online casinos Online bingo Sports betting Referral sites with no betting on homepage. Guides/e-books, and other information related to gambling. Lotteries
Romania	Campaigns must: Provide a valid state license Only advertise the following content/products: Online casinos Online bingo Sports betting Referral sites with no betting on homepage. Guides/e-books, and other information related to gambling.
Russia	Campaigns must: Only promote national and state-run lotteries and prize draws Disclose the following Terms of the prize draw/bet Organizer Rules of conduct Amount of prize money Number of prizes or awards Date, place, and order of receiving the prizes	Campaigns must not: Advertise Physical (brick and mortar) or online casinos
Serbia	Campaigns must: Be registered and provide a valid license Only advertise the following content/products: Online casinos Online bingo Sports betting Referral sites with no betting on homepage. Guides/e-books, and other information related to gambling. State-run lotteries
Slovenia	Campaigns must: Promote a state-run lottery
South Africa	Campaigns must: Provide a valid state license Only advertise the following content/products: Sports betting Horse race betting
Spain	Campaigns must: Provide a valid authorization certificate Only advertise the following content/products: Sports betting Horse race betting Slot machines Blackjack Bingo Contests Baccarat Poker Roulette Promote a lottery that is either: Promoted directly by Loterías y Apuestas del Estado or a charitable organization A referral/aggregator site that drives to a site that falls under point "a A referral/aggregator site that drives to other lotteries licensed in the EU Include a responsible gambling message Include a warning against underage gambling
Sweden	Campaigns must: Provide a valid license and be registered Only advertise the following content/products: Online casinos Online bingo Sports betting Referral sites with no betting on homepage. Guides/e-books, and other information related to gambling. Be a lottery that provides valid state license
Switzerland	Campaigns must: Provide a valid license and be registered Only advertise the following content/products: Lotteries Promote state-run sports betting Promote a casino licensed by the Swiss Federal Gaming Board (full list available here:https://www.esbk.admin.ch/esbk/de/home/spielbankenaufsicht/spielbanken.html)
Taiwan	Campaigns must: Promote a state-run lottery
Tanzania	Campaigns must: Provide a valid state license Only advertise the following content/products: Sports betting
Thailand	Campaigns must: Promote state-run entities Only advertise the following content/products: Horse racing Lotteries	Campaigns must not: Promote: Land-based casinos Online casinos
Turkey	Campaigns must: Promote products/services that are registered and provide a valid license Only advertise the following content/products: Sports betting Lotteries Guides/e-books, and other information related to gambling
Uganda	Campaigns must: Promote products/services licensed by the Uganda National Lotteries and Gaming Regulation Board. Prohibit the participation of minors in gambling activities (include an over 18 disclaimer). Include this warning statement: “Betting is addictive and can be psychologically harmful”.	Campaigns must not: Make misleading or false claims. Have a business name or slogan which is misleading or false. Target minors.
Ukraine	Campaigns must: Only promote state-run lotteries	Campaigns must not: Promote physical casinos
United Kingdom	Campaigns must: Provide proof of registration Only advertise the following content/products: Online casinos Online bingo Sports betting Lotteries Referral sites with no gambling on homepage Guides/ebooks, and other information related to gambling
United States	Campaigns must: Provide a valid state license and targeting the following states Delaware New Jersey Nevada Promote an online sports betting company advertising via mobile or web and targeting: New Jersey West Virginia Indiana Pennsylvania Iowa Nevada Rhode Island Promote an offline sports betting company targeting: Kansas West Virginia Massachusetts Rhode Island Clearly state that gambling opportunities are only available for customers who are located in a state that permits such online wagering activities. Include responsible gaming messaging and/or a toll-free help line number.	Campaigns must not: Promote state-run lotteries

Gamified E-Commerce

Campaigns promoting gamified e-commerce are restricted on the network and must comply with the following guidelines:

Campaigns must:

• Drive directly to the company's website/store

Campaigns must not:

• Make false statements about “leftover” inventory that give users the impression that the products are discounted due to inventory reasons.
• Use prices in titles.
• Use false sense of urgency (for example: "Get this now as they are running out fast”).
• Use advertorial pages.

Healthcare

The promotion of healthcare products, services and content is restricted.

Campaigns advertising the sale of healthcare products and content need to comply with the following policies:

Campaigns must:

• Ensure content/product complies with all applicable regulatory guidelines and local laws, if promoting health care services, health or wellness products and weight loss/dietary products or supplements.

Health claims about a product and/or its ingredients must:

• Be easily substantiated by general knowledge or otherwise more specific claims must be supported by studies directly related to the product or its ingredients using peer reviewed clinical studies, consumer testing or other scientific evidence linked to the landing page.

Example: Video on the landing page claims that Product X, a turmeric supplement, is anti-inflammatory and that it may help reduce pain.

The linked studies demonstrate that turmeric helps reduce inflammation.

However, there is no study that shows Product X, turmeric, or any other ingredient helps reduce pain.

Advertiser’s campaign would be rejected because at least one claim was not properly supported.

Campaigns must not:

• Make exaggerated health claims
• Claim to prevent, cure, reverse any disease
• Claim to get users pregnant
• Claim to naturally restore 20/20 vision
• Promote
1. The sale of organs and blood
2. Illicit or recreational drugs
3. Treatments and prevention for Sexually Transmitted Diseases
4. Direct sale of prescription drugs (see Online Pharmacies and Men’s Health below)

In addition to the general healthcare policies above, we have policies for the following:

• Online Pharmacies
• Contraception
• Self Improvement
• Weight loss
• Supplements
• Diabetes
• Men’s Health

Other related policies include:

• FDA Approval
• Auto Renewal Subscription Services

Online Pharmacies,

The promotion of online pharmacies is restricted on the network.

*Please make sure to check the ‘healthcare’ country specific policies for more details.

Campaigns must:

• Have prior permission from Taboola.
• Promote products/services that are licensed in their state, governing/regulatory authority.

Example: Online pharmacies advertising in the United States must be verified by the National Association of Board of Pharmacies (NABP - state board of pharmacy).

• Employ a licensed pharmacist to answer consumer questions.

Campaigns may:

• Promote online pharmacies advertisements (not direct advertising for prescription or ‘Over- the-counter drugs).

Campaigns must not:

• Promote the direct sale of prescription pharmaceuticals.
• Direct consumers to ungated content that allows a consumer to buy prescription medicine online.

Purchasing of prescription drugs must: *exceptions for men’s health products and services

• Be gated through user sign in.
• Require a user to have a valid prescription from a doctor.
• Provide a physical address and telephone number within the US.

Important Note for UK and EU Countries

• Products/services must be registered with the relevant pharmaceutical authorities in the countries that their ad campaign targets.
• May only promote in the following countries: UK, Austria, Czech Republic, Denmark, Germany, Netherlands, Norway, Portugal, Slovakia and Sweden.
• Must not target countries other than those above.
• Prescription drug terms cannot be used in ad text or landing pages.

Contraception

The promotion of contraception is restricted on the network.

Campaigns for contraception must conform to the following policies:

Campaigns must:

• Be tasteful
• Be labelled low brow except in the cases below

Campaigns must not:

• Be prescription medicine
• Be sexually suggestive

Self Improvement

The programs, products, and services in this category offer solutions for physical, mental, financial or spiritual improvement. Examples of self-improvement topics include weight loss, nutrition, brain function improvements such as improved memory or cognitive function, hair strengthening products and vision improvements.

Campaigns advertising the sale of self improvement products and services need to comply with the following policies:

Campaigns must not:

• Make unrealistic claims about potential results
• Claim to Improve memory, cognitive function or prevent cognitive impairment without valid peer reviewed clinical studies linked to the landing page
• Claim to prevent or reverse the effects of hair loss, or makes hair grow faster without valid peer reviewed clinical studies linked to the landing page

Weight Loss

The promotion of weight loss content/products and services is restricted on the network.

Campaigns for weight loss must conform to the following policies:

Campaigns must not:

• Target sensitive groups - minors, disease carriers, persons with disabilities, etc.
• Claim to cause substantial weight loss by wearing a product on the skin.

Thumbnails and titles must not:

• Include specific weight loss amounts, e.g., "This woman lost XX lbs in XX days")
• Include images of obese people

Landing Page

Must:

• Disclose that weight loss is achieved as part of a healthy reduced-calorie diet and exercise program
• Use verified testimonials

May:

• Include before/after representations
• Use images of people in fitness outfits

Must not:

• Use images deemed racy (bikini, underwear, etc.), suggestive or fake-photoshopped in before and after images

Specific weight loss amount claims

Must:

• Be accompanied by a disclosure of the amount of time it took to lose the weight (e.g. “I lost 4 pounds in two weeks”)
• Disclose typical results consumers can expect to achieve when
1. A featured consumer lost weight at a faster rate than a typical consumer can expect (Sample disclosure: “Typical clients/consumers lose 1-2 pounds per week on average”)
2. An ad refers to the rate of weight loss e.g. "Lose weight quickly” (Sample disclosure: “Typical clients/consumers lose 1-2 pounds per week on average”)

Must not:

• Claim to cause weight loss of 2 lbs or more a week for a month or more without dieting or exercise
• Claim to cause weight loss of 3 lbs. per week for more than 4 weeks with diet and exercise

*Weight Loss Supplements must also comply with all supplement policies

Supplements

The supplement policy includes both products intended for humans and animals.

Campaigns advertising the sale of supplement products need to comply with the following policies:

Medical/Health claims must be easily substantiated by general knowledge or otherwise more specific claims must be supported by studies directly related to the product or its ingredients using peer reviewed clinical studies, consumer testing, or other scientific evidence linked to the landing page

Campaigns may:

• Promote supplements on well-known e-commerce sites without supporting clinical studies for health claims

Diabetes

The promotion of diabetes treatment and/or prevention products are restricted on the network.

Campaigns may:

• Mention glucose and sugar levels
• Claim to help manage the symptoms of diabetes (without mentioning diabetes) if appropriate supporting clinical studies are linked to the landing page

Campaigns must not:

• Mention diabetes (allowance may be granted on a case by case basis)
• Make health or therapeutic claims

Campaigns for supplements must:

• Include the appropriate disclaimers

Example: These statements have not been evaluated by the Food and Drug Administration or any medical authority. This product is not intended to diagnose, treat, cure or prevent any disease. The information provided on this site is for informational purposes only and is not intended as a substitute for advice from your physician or other health care professional. You should not use the information on this site for diagnosis or treatment of any health problem or as a substitute for medication or other treatment prescribed by your physician or health care provider. You should consult with a physician or healthcare professional before starting any diet, exercise or supplementation program, before taking any medication or food supplement, or if you have or suspect you might have a health problem. Always check the packaging and product label prior to using any products. If there are discrepancies, customers should follow the information provided on the product packaging and label.

Campaigns for supplements must not:

• Claim to be an alternative to or more effective than conventional 'Over-the-counter' or prescription medicines

Men’s Health

The promotion of men's health products and services are restricted on the network.

Titles:

• Only use the abbreviation of ED (not: erectile dysfunction)
• Must not use the terms 'Erectile Dysfunction' or 'Viagra'

All advertisers may:

• Promote a prescription service i.e. offer to fill medical prescriptions online (not the direct sale of prescription drugs)

Online Pharmacies only may:

• Promote the direct sale of prescription drugs (as an exception to the Online Pharmacies policy mentioned above)

Advertisers other than online pharmacies must not:

• Promote the direct sale of specific medicines including supplements and prescription drugs

FDA Approval

Any campaign claiming FDA approval must provide a hyperlink on the landing page to the FDA approval of the advertised product. The link can be on a disclaimer at the bottom of the landing page. Details can be found on the FDA database search engine.

Auto-Renewal Subscription Services

V Details of the subscription terms must be disclosed clearly and conspicuously before purchase.

• On the product purchase page, visitors must be required to specifically opt-in to any auto-renewal option. Visitors must check a box that clearly discloses the subscription terms.
• If a purchase page does not contain an auto-renewal opt-in disclosure, and you do not have control over that purchase page, then your landing page must disclose the auto-renewal clearly and conspicuously.

- Example: "X supplement offers a 14-day trial for just $4.95 in shipping, but after you'll continue getting a new supply every month at the usual rate of $39.99").

X Campaigns must not use any language that hides the fact that there is an auto-renewal subscription.

• Campaigns may only claim a product or service is “free”, if the claim is immediately followed by a disclosure of the subscription details.
• Campaigns may only reference a “trial” period if it discloses the length of the trial period.

Healthcare By Country

Healthcare promotion in the following countries is allowed, but with restrictions:

Country	V Allowed, With Restrictions	X Prohibited
Argentina	Campaigns promoting over-the-counter medicine must: Clearly state the symptom for which the product is used Mention dosage Include the official product name List the active ingredients Include the disclosure: “Duda consulte a su médico y / o farmacéutico.” Campaigns promoting medical devices must: Promote devices that will be used directly by patients (may not promote devices that will be used by medical professionals)	Campaigns must not: Suggest that the dietary supplement is a medicinal product Claim that a food product can replace a conventional meal or claim that a diet can be based only on a specific food product Example: “See better results when you take this vitamin daily instead of eating breakfast!” Claim that the dietary supplement can diagnose, heal, relieve, mitigate, soothe, prevent or protect against any illnesses or symptoms Example: “Your stress level will decrease if you take this supplement every day” Mention medical conditions Example: “Boosts vitamin levels that are proven to reduce risk of cancer.” Quantify how much less likely a consumer is to catch the illness should they consume the product Example: "You’ll be 3 times less likely to catch the flu if you take this supplement daily.”
Australia	If making therapeutic or disease related claims product/service must: Be registered with the Therapeutic Goods Association on the Australian Register of Therapeutic Goods (https://www.tga.gov.au/what-are-therapeutic-goods) Example: A therapeutic claim is a statement that claims or is used in connection with Preventing, diagnosing, curing or alleviating a disease, ailment, defect or injury in persons; or influencing, inhibiting or modifying a physiological process in persons; Therapeutic claims such as; “A simple fix for snoring and sleep apnea” would be prohibited in Australia if the product is not registered. Assisted Reproductive Technology (ARF, IVF) must: Be pre-approved by Taboola	Campaigns must not: Promote: Drugs and medicine Abortion inducing drugs
Brazil	Health Products must: Be registered on this ANVISA registration list if not they must provide proof of registration Medical and Hospital Services must: Be registered at the “Junta Comercial do Estado” (State Trading Board) Online Pharmacies must: Be registered (check here) and cannot promote prescription drugs in their creatives or on landing pages. Supplements must: Include ANVISA registration on landing page, unless the product qualifies for an exemption Disclose risks of using the product, if applicable, to consumers’ safety and health, with proper and complete advice (advertisers must keep on file and provide upon Taboola’s request all factual, technical and scientific data that supports any advertising messages).	Weight loss campaigns must not: Promise reward to those who have no success after use of the product Indicate directly or indirectly, that the product has any therapeutic action Present any product as an exercise replacement Present any product as a meal replacement Claim weight loss of more than 1kg a week for a month or more without dieting or exercise Supplements must not: Claim healing, curative or drug-related properties Suggest the presence of unauthorized or prohibited substances Suggest that food is unable to provide all the necessary components and vitamins for one's health Suggest benefits from consumption of product such as better social status or better performance Compare supplements with conventional food Suggest supplements are natural Offer any award, participation in contests or similar methods to encourage consumers to use medication. Promote: L-Carnitine or Carnitine Polifenol de Alcachofra
Canada	Over-the-counter Drugs, Natural Health Products, Vaccines, and Medical Devices must: Be licensed Clearly communicate the intended use of the product Be factual, scientific information that describes the properties, claims, and conditions of use of the drug. Examples: Product Use: Relieves allergy symptoms: sneezing, runny nose, and itchy, watery eyes Acceptable Claim: “Product X relieves sneezing, runny nose, and itchy, watery eyes due to allergies” Unacceptable Claim: “Product X relieves allergies” Product Use: For fever reduction and pain relief Acceptable Claim: “Product X relieves fever so you can feel better” Unacceptable Claim: “Product X helps you feel better” (without reference to the therapeutic indication) Prescription Drugs must Include Only: Brand name (and common name) Price Dosage Online Pharmacy Services may: Advertise if they're accredited by the National Association of Boards of Pharmacy (NABP). Please have the client send the type of accreditation for legal/policy approval.	Online Pharmacy Services must not: Make comparative claims Prescription drugs must not: Make any health claims Mention or even hint at the product’s use or the disease/illness it seeks to remedy.
China	Medical Services must: Submit below documentation prior to running: Practicing certificate of medical institution Medical service advertising certificate Only include the following information in the advert: The name and address of the medical institution; The type of institution; The clinical subjects handled by the institution; The number of beds, times for admissions, and contact information Online Pharmacies must: Submit registration with State Food and Drug Administration (SFDA) of China prior to running Supplements must: Provide proof of pre-approval to legal/policy from competent administrative authorities Include disclaimer: “This product is not a substitute for pharmaceuticals.”	Online Pharmacy Services must not: Mention prescription drugs in creatives or on landing pages Promote prescription collection or delivery services Supplements must not: Suggest or guarantee the product’s effectiveness Examples: This supplement is guaranteed to reduce your stress level.” Suggest that the product can make a consumer healthy Examples: “This supplement will improve your heart rate, lower your cholesterol, and contribute to better health.” Make claims that exaggerate the risks of a disease in a way that could lead consumers to worry about their health should they not use the advertised product Examples: “Due to pollution and a high-carb diet, sudden fatal heart attacks can happen without notice. The only solution is to take our supplement, which will prevent this.” Testimonials + Endorsements must: Include endorsements from medical institutions or medical practitioners. Campaigns must not promote: Surrogacy (for example companies that match surrogate mothers with parents, the sale/purchase of sperm, ova, fertilised eggs or embryos) Prenatal (pre-birth) gender determination (for example prenatal sex screening, sex-determination clinics) Drugs and drug withdrawal treatments (for example prescription drugs, poisons for medical use, and drugs specifically supplied to the army, special-purpose drugs such as anesthetics, psychotropic drugs, toxic drugs and radioactive drugs)
France	Testimonials + Endorsements from medical and scientific professionals must: Only give testimonials based on valid scientific evidence and not give personal opinions	Campaigns must not: Discourage essential treatments. This includes any claims like 'what your doctor will not tell you' Confuse consumers by using unfamiliar scientific words for common conditions Invite consumers to diagnose their minor ailments must not make claims that might lead to a mistaken diagnosis. This includes 'hidden signs you might have cancer' Falsely claim that a product or practice is able to cure illness, dysfunction or malformations. There are very few cases in which the discussion of serious illnesses can be acceptable (e.g: accompanying the skin dryness commonly associated with chemotherapy) but apart from very specific instances, these claims should focus exclusively on self-limiting illnesses (illnesses that are commonly resolved without a medical intervention: cold, lack of sleep, low energy). Mention the items in here listed as 'Conditions for which suitably qualified medical advice should be sought' Mention additional items under 'Conditions for which evidence could be sought by the ASA or CAP' including Backache, Back Pain, Bacterial Vaginosis (BV), Candida, Digestion Problems, Improved Erection, Erection Problems, Low Libido, Menopause Menstrual Pain, Vaginal Thrush, Bladder and Prostate related conditions Suggest that any product is safe or effective merely because it is "natural" or that it is generally safer because it omits an ingredient in common use. Present a description or detailed representation of a case history that might lead to erroneous self-diagnosis. Promote paternity tests (for example clinic-based testing services, at-home test kits)
Germany	Medical Devices, Over-the-counter Drugs, and Health Claims (includes ads with any claims about a medical condition or plastic surgery) must: Provide information about the product manufacturer Online Pharmacies must: Submit license prior to running Advise consultation with a doctor or pharmacist for example "Zu Risiken und Nebenwirkungen lesen Sie die Packungsbeilage oder fragen Sie Ihren Arzt oder Apotheker")	Campaigns must not: Use any testimonials of medical professionals or academics. Promote Paternity tests (for example paternity tests determined by DNA samples submitted unbeknownst to the suspected father) HIV test kits Medical Devices, Over-the-counter Drugs, and Health Claims (includes ads with any claims about a medical condition or plastic surgery) must not: Guarantee results from long term use (for example“If you take our vitamin for three years, you will become happier and healthier.”) Online Pharmacies must not: Use expert testimonials, opinions or advice Recommend any products
India	Medical Services must: Promote a specific doctor or medical practitioner	Campaigns must not: Use any testimonials of medical professionals or academics. Promote Magical remedies of diseases and disorders Online pharmacies Prenatal gender determination (for example prenatal sex screening, sex-determination clinics)
Israel		Non-Prescription Medicines must not: Be distributed: Within sweepstakes As free samples Within a promotion of non-medicinal products. Campaigns must not promote: Prescription Medicines
Italy		Campaigns must not: Discourage essential treatments. This includes any claims like 'what your doctor will not tell you' Confuse consumers by using unfamiliar scientific words for common conditions. Invite consumers to diagnose their minor ailments must not make claims that might lead to a mistaken diagnosis. This includes 'hidden signs you might have cancer' Falsely claim that a product or practice is able to cure illness, dysfunction or malformations. There are very few cases in which the discussion of serious illnesses can be acceptable (e.g: accompanying the skin dryness commonly associated with chemotherapy) but apart from very specific instances, these claims should focus exclusively on self-limiting illnesses (illnesses that are commonly resolved without a medical intervention: cold, lack of sleep, low energy) Mention any of the items listed as 'requiring medical attention' in this list: https://www.asa.org.uk/asset/A2A01BF3-6F72-4216-B4AFC73344C4AF55/ Suggest that any product is safe or effective merely because it is "natural" or that it is generally safer because it omits an ingredient in common use. Present a description or detailed representation of a case history that might lead to erroneous self-diagnosis. Over-the-counter medicines must not: Suggest that the efficacy of the medicine is devoid of side effects or that its safety or efficacy profiles are due to the fact that it is a natural substance Claim that the efficacy of the medicine or treatment is equal to or better than others Suggest that a medical consultation or surgical procedure is unnecessary or lead consumers to make an incorrect self-diagnosis Exclusively or principally address children or lead minors to use the product without appropriate adult supervision Make use of recommendations by scientists, health professionals or persons well-known to the public, or refer to the fact that the medicinal product has been approved for sale, or improperly or misleadingly report certificates of recovery Compare the medicinal product with a foodstuff, cosmetic or other consumer product Suggest that the medicinal or the curative treatment can improve normal good health, or that avoiding a certain product or treatment can be harmful, unless the message refers to vaccination campaigns Use improper, misleading or frightening depictions of changes in the human body caused by disease or injury, or due to the effects of the medicinal product
Japan	Testimonials must: Be genuine and must include disclaimers such as “this is an individual experience and not for everyone” Be general and not for a specific product or service when using professional sources (examples: doctors or specialists) Pharmaceuticals, Quasi-drugs and Medical Devices (includes energy drinks containing taurine, vitamin preparations, hair styling products, bath preparations, skin whitening products, acne products, anti-dandruff shampoos, toothpaste, mouthwash, sunscreen, and hair dying products.) Choose from this list of effects when making product claims. Conform to the Yakujihoo process Pharmaceuticals, Quasi-drugs and Medical Devices may: Mention the fact that the product has been tested/included in studies Weight loss campaigns must: Mention the importance of exercise. Include user information such as BMI, caloric intake and level of exercise during diet period (Example: BMI=25-30, 2000 kcal intake per day, 9000 steps exercise per day).	Campaigns must not: Promote Abortion Medical practices Dental practices Hospitals Clinics Pharmaceuticals, Quasi-drugs and Medical Devices must not Make exaggerated claims or guarantees about any aspect of the product, including its effects or performance Include supporting data (studies) since the efficacy of the product cannot be mentioned Contain any individual endorsement of the product (this includes physician endorsement) Food and supplements: Mislead consumers by making claims Examples: “Can cure terminal cancer without going to a doctor”; “Will improve arterial sclerosis by only drinking a bottle a day”; "You will definitely and easily lose weight"; “Never try to restrict your diet. This bio bacteria will work instead.” “Ideal for the prevention of high blood pressure”; "Ingredients in this product have long been said to be effective in prevention of lifestyle-related diseases" Weight loss campaigns must not: Make the claim that the product will cause weight loss of 5-6 kgs or more in six months Include testimonials unless the effect applies to all users.
Korea	Medicine promotions must: Be pre-approved by the Medical Doctors Association, the Dental Association, and the Association of Oriental Medicine Medical equipment promotions must: Be pre-approved by the Association of Medical Devices Pharmaceuticals promotions must: Be reviewed by the Korea Pharmaceutical Manufacturers Association Supplements and food Be pre-approved by the Health Food Association
Mexico	Online Pharmacies must: Submit registration (with Cofepris) to legal/policy prior to running. Health and human consumption products (includes health services, herbal remedies, medical equipment, pesticides, cosmetic surgery procedures, beauty services, food and non-alcoholic beverages) must: Have prior authorization from the Mexico Secretary of Health, through the Federal Commission for the Protection Against Sanitary Risks	Online Pharmacies must not: Promote prescription drugs or over-the-counter medicines on the landing page. Campaigns must not promote: Diet and nutrition
New Zealand	Online pharmacies must: Submit registration with the Ministry of Health to legal/policy prior to running. Therapeutic products (includes Medicines, medical devices, cell and tissue therapies) must: List all active ingredients in the product
Russia	Supplements must: Be accompanied by a warning that the supplement is not a medicine. Examples: For video ads: this warning must (1) be at least five seconds long and (2) occupy at least seven percent (7%) of the frame For landing page ads: this warning must occupy ten percent (10%) of the page.	Medicines, Medical Equipment, Diagnostic and Treatment Methods must not: Refer to diseases Mislead about the necessity of visiting a doctor Supplements Suggest that the supplement is a medicine; Suggest that the supplement possesses healing properties; Claim that the supplement can cure a condition, but it may suggest the supplement can improve the condition, if true Suggest that the supplement replaces the need for healthy nutrition Include testimonials or any stories of first- or third-person experiences with the product in the advertorial text Use any research study that is required for the product’s state registration to support claims that the supplement is better than others Use a research study to directly recommend the supplement Contain any supplements with deer antler derivatives as an ingredient Campaigns must not promote: Abortion Medical services Medical device Drugs
Singapore	Medicines / pharmaceuticals (includes traditional medicine, homeopathic medicine, quasi-medicinal products (Examples: medicated soaps, beverages, toothpastes, dental chewing gum, medicated oil) must: Display Health Sciences Authority permit number on the landing page State medicine’s intended use on the landing page	Medicines / pharmaceuticals must not: Make exaggerated claims (for example “the only”, “longest lasting”, “works the fastest”) Make comparative claims Offer free samples Campaigns must not promote: Medical devices Drugs
Spain	Supplements and food campaigns must: Support claims of preventive or therapeutic effects with scientific evidence	Campaigns must not promote: Weight loss medical procedures Emergency contraception (for example morning-after pill) HIV test kits Supplement and food campaigns must not: Guarantee relief or healing Claim that the product is a substitute for: Medicines or medical devices Consultation with health-care professional Use any testimonials Suggest that use or consumption of the product enhances physical, psychological, sexual or sporting performance Make claims about preventive or therapeutic effects that are not supported by sufficient technical or scientific evidence Use the term “natural”́ as a characteristic related to preventative or therapeutic purposes (“Natural Pain Relief!”) Weight loss campaigns must not: Claim medicinal properties Promise specific results (for example "You will lose one pound every week just from taking this supplement.”) Use any testimonials or endorsements
Turkey		Food and supplements must not: Make health claims Make any comparative claims Campaigns must not promote: Pharmaceutical/medicinal products (includes dietary food for medicinal purposes, infant formula for medicinal purposes, licensed traditional herbal products, homeopathic medicinal products, medical devices) Promoting pharmaceuticals and medicinal products is prohibited. Examples: Dietary food for medicinal purposes, infant formula for medicinal purposes, licensed traditional herbal products, homeopathic medicinal products, medical device Campaigns for supplements must not: Make health claims Make any comparative claims
United Kingdom		Campaigns must not promote: Paternity tests
United States	Prescription drugs may promote: Objective information on the drug Teasers for the drug or company Food and supplements must: Clearly disclose on the landing page whether the product has or has not been evaluated by the Food and Drug Administration If yes, include hyperlinks on the landing page to the FDA license and approval documentation f no, have the following disclosure "This product has not been evaluated by the Food and Drug Administration and that it is not intended to diagnose, treat, or cure any disease"	Prescription drugs must not: Generate a lead to purchase prescription drugs Make any claims about a drug (for example “If you have a migraine, take this and it will go away”) Campaigns must not promote: Canadian online pharmacies

Investments

Taboola defines Investment Products generally as financial instruments purchased by a consumer with the expectation of a return in value over time. Taboola strives to provide users with adequate information and disclosures to protect against harmful and deceitful practices. Advertisers may not promote any products, services, or offers that use deceptive or misleading practices that may cause consumers to lose money.

Investment products are restricted on the network. Campaigns must conform to the policies below:

Campaigns advertising investments need to comply with the following policies:

Campaigns must:

• Include clear risk notices

Examples:

• It must be clear that users are being asked to make an investment that can lose money
• Here are some sample risk notices for reference:

“Trading involves significant risk of loss and is not suitable for all investors. You should carefully consider your investment objectives, level of experience and risk appetite before making a decision to trade with us. Most importantly, do not invest money you cannot afford to lose.”

• Note: it is the advertiser’s responsibility to consult with their lawyers and include all risk notices required to comply with all applicable laws and regulations. Do not share any of the sample language above without encouraging advertiser to consult their own lawyers.

• Clearly disclose all fees
• Verify any third party endorsements and hyperlink endorsements on the landing page to the respective websites
• Clearly identify the advertiser and the product

Examples:

• The landing page must make clear to users that it is promoting a product, and what that final product is
• Branding text for any campaign must include the end product company. If the end product company is not the advertiser, then the branding text can include the name of the affiliate advertiser / agency as follows: “Advertiser” for “End Product” or “Advertiser | End Product”

Campaigns must not:

• Make false promises
1. Use “easy,” “fool-proof,” or “low risk” language in thumbnails, headlines, on the landing page or at any point in the user funnel
2. Make guarantees
3. Mention specific dollar amounts, even if it is a true story of what others have earned
4. Use user testimonials, even if they are true stories of what others have experienced
5. State or imply that users can get rich through these products
6. State or imply that users can be trained to eliminate risk or minimize risk
7. State or imply that these products can solve financial difficulties or provide "financial freedom"
8. Use unrelated thumbnail images that indicate wealth, like cars, yachts, or extravagant living (Images of money or investment charts are permissible)
9. Images that show minors or any elements that could target minors
• Use hidden fees
• Make exaggerated money making claims
• Promote:
1. Direct ads/search ads for investment products and services
2. Penny Stocks
3. Binary Options (allowed on a case by case basis with Taboola’s permission)
4. Pyramid/Ponzi schemes

The following products and services have additional policies that apply:

• Investment management services
• Forex

Investment Management Services

Products and services must:

• Be licensed by the appropriate regulation body in the target geo (see the country specific policies for 'Investments' for details, if not listed please contact your Account Manager or [e-mail]) (*does not include personal wealth management tools)

1. State that they are licensed in the disclosures

Campaigns must:

• Be promoting one of the following
1. Broker Dealers
2. Stock Brokerage
3. Asset Management
4. Exchange Traded Funds
5. Financial Advisors
6. Personal wealth management tools (may run without licensing requirements specified above)

Disclosures must:

• Be clearly and immediately visible on the landing page without needing to click elsewhere or away from the page
• State that investments are subject to risk, including a possible loss of the amount that was invested: must tell investors they may lose money
• Include risk notices that make it clear that users are being asked to make an investment that can lose money

Example: “Trading involves significant risk of loss and is not suitable for all investors. You should carefully consider your investment objectives, level of experience and risk appetite before making a decision to trade with us. Most importantly, do not invest money you cannot afford to lose.”

Landing pages must:

• Provide contact information for the physical location of the business

Fees must:

• Be disclosed clearly in the ad or landing page

Campaigns affiliated with a third-party accreditation agency must:

• Provide third-party accreditation agency's accreditation/licenses to offer financial services

Campaigns must not promote any products, services or offers that use deceptive of misleading practices that may cause consumers to lose money for example:

1. Guaranteeing an increase in wealth to potential investors
2. Telling potential investors they will make large sums of money by signing up
3. Claiming they will get better results than a competitor
4. Claiming that investing is risk free

Forex

Forex refers to the forex market consisting of banks, brokers, institutions, and individual traders trading national currencies through an electronic network.

The promotion of forex products and services is restricted on the network. Campaigns must conform with the following policies:

Products and services must:

• Be licensed by the appropriate regulatory body/ies in the target geo (see the country specific policies for 'Investments' for details, if not listed please contact your Account Manager or [e-mail])

Campaigns must:

• Disclose all fees associated with a consumer using their services
• Be promoting the following
1. Forex Trading Platforms
2. Forex Trading offers and products

Campaigns must not:

• Make any material representations that would mislead consumers
• Promote the following:
1. Binary Options

Investments by country:

The promotion of investments are prohibited in the following countries:

• Canada
• China

The promotion of investments is permitted with restrictions in the following countries:

Country	V Allowed, With Restrictions	X Prohibited
Argentina	Products and services must: Be licensed by the proper financial authority Any banking or financial intermediation and/or solicitation of funds activities performed in Argentina require registration and licensing with the Argentine Central Bank (ACB). Establish a local presence (either through a local subsidiary or branch) if performing activities on a regular basis in Argentina. Capital markets - public offering of securities must: Be authorization of the Argentine Securities Commission (ASC)
Australia	Claims to benefit the user must: Include a statement of the risks associated with the product Products and services must: Hold an Australian Financial Services Licence (AFSL)
Austria	Investment management services and forex must: Be registered with the Financial Market Authority (FMA) and can be checked here.
Bahrain	The advertising of investment content and products in Bahrain is permitted.
Belgium	Investment management services must: Be registered with the FSMA and an be checked here
Brazil	Products and services must: Be licensed by the proper financial authority Be registered with the Central Bank of Brazil
Chile	Products and services must: Be licensed by the proper financial authority Banking activity can only be carried out by banking institutions that have been duly authorized by the Superintendency of Banks and Financial Institutions (SBIF)
Colombia	Products and services must: Be licensed by the proper financial authority Colombia regulates a broad range of activities, which require the Financial Superintendent of Colombia SFC’s authorization and often, the setting up of a local, regulated entity
Denmark	Investment management services and forex must: Be registered with the FSA (Finanstilsynet) and can be checked here.
France	Investment management services and forex must: Be licensed by the AMF Autorité des marchés financiers. Authorized providers are listed on www.regafi.fr and www.orias.fr
Germany	Products and services must: Be registered to do business in Germany with the German Federal Financial Supervisory Authority (Bundesanstalt für Finanzdienstleistungsaufsicht, “BaFin”)
Hong Kong	Products and services must: Be licensed to operate in Hong Kong Securities and Futures Commission (SFC) Hong Kong Monetary Authority (HKMA) Insurance Authority (IA) Mandatory Provident Fund Schemes Authority (MPFA) Typically, a license will be with one of the following: Advertisement must: Be clear, fair, and present a balanced picture of the investment opportunity with adequate disclosures Contain all necessary warnings to inform consumers of potential risk Disclose the name and contact information of the company/investor Be fair, accurate, and relevant when comparing performance figures of different companies When giving performance information, report it accurately with corresponding sources and dates	Advertisement must not: Be false, biased, misleading or deceptive Contain words or phrases that may give investors the impression that they cannot lose money or that profits are guaranteed, unless the scheme has a guarantee feature. Contain language, artwork, or graphics that are inaccurate or inconsistent with the offering in the ad Give a negative representation of any competitor
India	Products and services must: Be licensed through Securities and Exchange Board of India (SEBI) and appear in a license lookup on https://www.sebi.gov.in/sebiweb/other/OtherAction.do?doRecognised=yes Campaigns may: Promote security and shareholdings are allowed in India as you do hold the shares	Campaigns must not promote: Binary Forex CFD
Italy	Investment management services and forex must: Be authorized by CONSOB (Commissione Nazionale per le Società e la Borsa) or by the EEA, can be checked here http://www.consob.it/web/consob-and-its-activities/investment-firms Campaigns may: Promote ebooks/guides for investment advice
Japan	Commodity futures must: Be registered with the Ministry of Economy, Trade and Industry.	Commodity futures must not: Display a valid registration number on the website. The below information product categories (not limited to examples) is prohibited in Japan.  1. Side jobs + Techniques to earn extra money Examples: Ways to monetize blogs/Instagram, techniques to earn more points/miles. 「月5万円稼げる副業マニュアル」 「ブログ運営で収益化する方法」 「ポイント運用やマイル活用法」 2. Personal investments  Examples: Beginner’s guide to stock investments, cryptocurrency trading guides, ways to become a millionaire. Exclusion: Direct advertisements from securities firms (e.g., Rakuten Securities, SBI Securities, Daiwa Securities) 「初心者向け株式投資成功の秘訣」 「仮想通貨トレード完全ガイド」 「億り人への簡単ファイヤーガイド」 ** 証券会社による直広告は対象外（例：楽天証券、SBI証券、大和証券等）。 3. Self-improvement and skill development Examples: Lifestyle/mindset for success, cost-saving techniques, web design courses, beauty techniques. Exclusion: Educational products (e.g., Benesse, Udemy, Kumon). 「成功するためのマインドセット術」 「年間支出を50万円減らす節約術」 「3ヶ月で英語をマスターする学習プラン」 「未経験者向けウェブデザイン講座」 「美容テクニック、マッサージやサロン運営」 ** 教育、学習を目的とした教材販売等は対象外（例：ベネッセ、Udemy,Kumon等）。 4. Sweepstakes  Examples: “You won XXX” “Receive a giftcard”  「Quoカード1,000円当選しました」 「Amazonギフトカードがもらえます」 「空くじなし」抽選でもれなくQuoカードプレゼント」
Korea	Products and services must: Be pre-approved by the Korea Financial Investment Association (KOFIA) Include a certification number and validation period Be pre-approved by legal/content policy
Kuwait	The advertising of investments content and products in Kuwait is permitted.
Luxembourg	Investment management services and forex must: Be licensed by CSSF, can be checked here https://searchentities.apps.cssf.lu/search-entities/search?lng=en
Mexico	Products and services must: Be licensed by the proper financial authority The Ministry of Treasury and Public Finance (Secretaría de Hacienda y Crédito Público or SHCP)SHCP regulates the organization and operation of banks (deposit takers) and development banks, and it issues rules for the activities of offices of foreign financial entities and for the establishment of credit institutions and commercial bank affiliates. The National Banking and Securities Commission (Comisión Nacional Bancaria y de Valores or CNBV) CNBV authorizes and oversees the organization, operation and regulatory compliance of credit institutions (i.e., Commercial banks). Central Bank of Mexico (Banco de México or Banxico) The National Insurance and Bonding Commission (Comisión Nacional de Seguros y Fianzas) CNSF is in charge of the operation, organization and supervision of activities of insurance and bonding companies.
Netherlands	Advertisers must: Hold an Autoriteit Financielle Markten AFM license or a permit under the EU derivative. Can be checked here https://www.afm.nl/en/professionals/registers
New Zealand	Products and services must Be licensed to operate in New Zealand Campaigns must: Be set out in a way that allows them to be readily understood by the audience being addressed. All relevant information should be disclosed. Make clear that any examples of past performance do not necessarily give a guide for the future performance. Examples used should not be unrepresentative unless clearly identified as such. Be accurate and all statements and claims must be substantiated. Keep key information legible with care taken to ensure disclosure commensurate with the importance of the information. When using research results, identify the researcher and source references. Campaigns may: Use technical language and statistics provided they are relevant and used in a way readily understood by consumers without specialist knowledge.	Campaigns must not: Portray unrealistic or exaggerated financial expectations or outcomes. State or imply that investments are safe or free from risk. Claim or imply endorsement by any government agency, professional body or independent agency unless there is prior consent and the claim and endorsement are current and verifiable.
Norway	Investment management services and forex must: Be provide a valid license from Finanstilsynet
Oman	The advertising of investments content and products in Oman is permitted.
Peru	Products and services must: Be licensed by the proper financial authority Superintendencia de Banca, Seguros y AFPs (SBS) is the regulatory authority that requires authorization
Poland	Products and services must: Be registered by the Polish Financial Supervision Authority (KNF) Be registered by an EU member country
Portugal	Investment management services and forex must: Be authorized by Comissão do Mercado de Valores Mobiliários (CMVM), see link https://www.cmvm.pt/pt/Pages/home.aspx
Qatar	The advertising of investments content and products in Qatar is permitted.
Russia	Brokering, investment services and securities must: Display a valid license/registration number on the landing page Include the name or the registered title of the licensed financial services provider. Securities only must: Include the name of the issuer Forex and currency exchange must: Be accredited / licensed by the Central Bank of Russia Be a member of a self-regulated organization of forex-dealers Display a valid license and registration number of the forex-dealer on the landing page. Include the name or the registered title of the licensed financial services provider. Contain a warning stating that “agreements and/or financial instruments offered (by a forex-dealer) are of high risk and may result in loss of funds in full and that one shall assess all risks before entering into any transactions”	Campaigns must not: Financial spread betting including CFDs Binary options Speculation on the future prices of currencies Shares Commodities
Saudi Arabia	The advertising of investments content and products in Saudi Arabia is permitted.
Singapore	Campaigns must: Provide a fair and balanced view of the capital markets products to which it relate Present information in a clear manner, regardless of whether such information is in text or otherwise Present visual advertising in a clearly legible manner Contain the following statement: “This advertisement has not been reviewed by the Monetary Authority of Singapore” Products and services must: Be approved by the senior management of a holder of a capital markets services license, an agent appointed by all the members of the senior management or by a committee appointed for this purpose, prior to its dissemination or publication. Electronic mail or website advertising must: Be at least 10‑point Times New Roman or any other standard font type that is visually equivalent to that font size Be smaller than 20-point
South Africa	Products and services must: Be licensed in South Africa only licensed platforms may promote binary/forex trading services, products or "advice." Be licensed by the Financial Advisory and Intermediary Services (FAIS): https://www.fsca.co.za/Regulated%20Entities/Pages/FAIS-Verifications.aspx
Spain	Investment management services and forex must: Be registered with the Comisión Nacional Del Mercado De Valores (CNMV)
Sweden	Investment management services and forex must: Be regulated by Finansinspektionen (FI), usually EEA regulations are accepted. Can be checked here https://www.fi.se/
Switzerland	Investment management services and forex must: Be regulated by Swiss Financial Market Supervisory Authority (FINMA). Can be checked here https://www.finma.ch/de/finma-public/bewilligte-institute-personen-und-produkte/
Taiwan	Forex and CFD must: Have a special permit and license from the relevant authority. For any advertisement of derivatives by a securities firm and for any advertisement of futures trading by futures firms, a prior report (with the details of the advertisement) needs to be filed with the futures association and securities association in Taiwan, as applicable. The reported advertisement is valid and can be used for one year. Disclose if interest rates, fees, rewards and risks are involved Be expressed in plain Chinese Disclose the name of the financial service enterprise that is advertising Be one of the following financial services: Futures commission merchants Leverage transaction merchants Banks Securities firms	Forex and CFD must not: Use any falsehood, deception, concealment, or other conduct which may mislead others Exaggerate their performance Mislead consumers to believe that the authority has provided guarantees for the financial products or services Pre-advertise or pre-promote financial products or services that have not yet been approved by the authority. Guarantee principal or profit; Deliberately hide information in notes and restrictions (e,g. in small font)
United Arab Emirates	The advertising of investments content and products in The United Arab Emirates is permitted.
United Kingdom	Investment management services and forex must: Be native advertisers driving directly to their websites Be registered to do business in the UK as a Financial Services Firm. EEA authorisation is also permissible until finalization of Brexit.	Campaigns must not: Be advertorials
United States	Campaigns must: Only target the US Drive directly to the native advertiser's website or the app store Investment management services must: Be licensed by the SEC as an Investment Advisor or Broker-dealer	Campaigns must not: Be an affiliate advertisers Be an advertorial

Legal Services

The promotion of legal services is restricted on the network. If the target country is not listed below, campaigns must not target it at this stage.

Legal services by country

The promotion of legal services is prohibited in the following countries:

India

The promotion of legal services is permitted with restrictions in the following countries:

Country	V Allowed, With Restrictions	X Prohibited
Israel	Campaigns must: Include "Attorney Advertising" in the branding text Include "Attorney Advertising" in the branding text
United Kingdom	Campaigns must: Comply with the UK Solicitors Regulation Authority (SRA)’s Code of Conduct and the Committees of Advertising Practice (CAP)'s Code for Non-Broadcast Advertising. Include "Attorney Advertising" in the branding text (CRT Only) State the name of the end advertiser (the law firm being advertised)	Campaigns must not: Contain inducements of any kind (for example “Make a claim with us, or inquire, and we’ll send you a new iPad." However, "No win, no fee" promotions are permitted, if the claims are true.)
United States	Campaigns must: Include "Attorney Advertising" in the branding text (CRT Only) Contain the following disclosures on the landing page "Attorney Advertising" Name and contact information of law firm A disclosure that results are not guaranteed and that past performance is not an indication of future success.

Political

The promotion of political content and parties is restricted. Please note that special attention will be paid during sensitive periods like during the election campaign cycle and may result in small amendments or changes in this policy during these periods.

The promotion of political content and advertising needs to comply with the following policies:

Political advertisements must:

Be pre-approved

Landing pages must:

• Include the appropriate disclosures on the landing page
• Messages authorized and financed by a candidate: The landing page must include a note identifying who paid for the message (i.e., “Paid for by [CANDIDATE]”).
• Messages authorized but not financed by a candidate: The landing page must identify who paid for the communication and that the candidate authorized the message (i.e., "Paid for by [CLIENT] and authorized by [CANDIDATE]").
• Messages not authorized by a candidate: The landing page must include a disclaimer identifying who paid for the message and state that it was not authorized by any candidate. (i.e., “Paid for by [CLIENT] and not authorized by any candidate or candidate’s committee").
• Coordinated Party Expenditures: For ads made as coordinated party expenditures before a nominee is chosen, the landing pages must identify the committee that paid for the message (i.e., "Paid for by [CLIENT]").

Branding texts must:

• Be branded according to the following guidelines:
  1. Branding text: “[CANDIDATE]”
  1. Branding text: "[CLIENT] for [CANDIDATE]"
  1. Branding text: "[CLIENT]"
  2. A disclaimer identifying who paid for the message and that the message is not authorized by any candidate must appear on the landing page.
  1. Branding Text: “[CLIENT]”
• Messages authorized and financed by a candidate: The branding text must identify who paid for the message (i.e., the candidate).
• Messages authorized but not financed by a candidate: The branding text must identify who paid for the communication and that the candidate authorized the message.
• Messages not authorized by a candidate: The branding text must include a disclaimer identifying who paid for the message.
• Coordinated Party Expenditures: For ads made as coordinated party expenditures before a nominee is chosen, the branding text must identify the committee that paid for the message.

Political by country

The promotion of political ads is prohibited in the following countries:

• Brazil
• China
• Japan
• Korea
• Russia

The promotion of political ads are permitted with restrictions in the following countries:

Country	V Allowed, With Restrictions	X Prohibited
Israel	Campaigns may: Advertise only positive and pre-paid campaigns	Campaigns must not: Negative content related to politics, brands or public figures

United States: Please consult your account manager or support if you have any questions

Sweepstakes and Contests

The advertising of sweepstakes and contests content and products is restricted.

Campaigns must conform to the following policies:

Titles must not:

• Include dollar amounts unless advertiser qualifies it by stating there is a "chance" to win that amount (Example: Enter for a chance to win $10,000)

Sweepstakes and contests by country

The promotion of sweepstakes and contests is prohibited in the following countries:

• China
• Russia

The promotion of sweepstakes and contests is permitted with restrictions in the following countries:

Country	V Allowed, With Restrictions	X Prohibited
Argentina	The advertising of sweepstakes and contests content and products in Argentina is permitted. Local presence and registration no longer required as of February 2018, so global companies can target Argentina with sweepstakes and contest content:
Australia	Chance-based games (examples: random draw promotions, instant win games) must: Have permits in New South Wale South Australia Australian Capital Territory The Northern Territory Exceptions can apply in certain circumstances. The Northern Territory does not require a permit if another state or territory has already issued a permit and/or the prize pool does not exceed AU$5,000. No permit is required in the Australian Capital Territory if the total prize pool is AU$3,000 or less. Campaigns may advertise: Contests involving skill (examples: essay contests, photo contests, user-generated content contests) without registration Proof of purchase promotions (in which a participant is required to make a purchase as a condition of entry) are allowed for both chance and skill-based contests. No alternative non-purchase method of entry is required.	Chance-based games must not: Advertisers cannot charge a monetary fee to enter a chance-based game
Brazil		Chance-based games must not: Offer any award, participation in contests or similar method to encourage consumer to use medication
Germany	Campaigns must: Make all significant conditions of participation clear either on the landing page or linked from the landing page. Including: Application deadline What the prize is Method used to determine winner Act of participation (for example answering the questions and providing information for personal contact) Who can participate and who is excluded (for example employees) Conditions of subsequent exclusion (for example misbehavior of the participant) Prize notification (for example how and when winner will be notified) Claiming of the prize (for example how and when the winner can claim the prize) Storage of personal data (for example what kind of data, for how long, data-sharing) Right to adjust, alter or cancel the sweepstake and the conditions for that when this will occur. Include an imprint (German “Impressum”) on the website Opt-ins must (if the site wishes to obtain participant consent to receiving ads from the organizer or a third party, strict rules apply): Be limited to certain companies/goods and services Be a separate and distinct statement/opt-in from the participant's approval of the conditions of participation Have all conditions clearly disclosed prior to involvement (e.g. answering questions for sweepstakes) if participation in the sweepstakes is contingent on consenting to organizer/third party ads	Opt-in's must not: Use generic opt-in's Use the participant's approval of the conditions of participation as the opt-in
Italy	The advertising of sweepstakes and contests content and products in Italy is restricted. Please consult Policy for pre-approval before submitting your campaign.
Korea	Prizes in connection with the sale of a product or service must: Specify the promotion period Specify the conditions for the offer Specify the prize
Singapore	Contests involving skill must (for example Essay contests, photo contests, user-generated content contests): Be registered at least four weeks prior to launch Chance-based games may (for example Random draw promotions, instant win games): Run without registration
United States	Campaigns must: Clearly list any significant terms or limitations on the landing page. Including No Purchase Necessary. Eligibility (ex: valid in all 50 states and Washington DC; 18 and older) Prize information Odds Void where prohibited Start and end time and date Where to find the official rules Sponsor name Link to full terms and conditions
United Kingdom	Campaigns must: Make the following clear on the landing page Promoter identity i.e. the brand that is ultimately responsible for the promotion, and not necessarily the administrator of the promotion. (for example Company A has hired Company B to promote its sweepstakes, therefore Company A’s identity must be made clear on the landing page. If the promotion appears in an ad for e.g. Samsung however, it’s obvious from the context that the promoter of the promotion is Samsung, so you wouldn’t need to spell this out in the disclaimer.) Geographical and age qualifications (for example “UK residents aged 18+ only”) Any qualifications that entrants should know (for example whether a purchase or payment is necessary) A restriction on the maximum number of entries (for example “maximum 1 entry per person”) A link to the full terms (for example “For full terms and conditions, click [here]”)

Travel and Tourism

The promotion of travel and tourism is permitted with restrictions.

Campaigns promoting visa and green card lottery assistance must:

• Be legitimate and reputable. In most cases, the advertiser must be registered with an authorizing body in the destination country permitting them claim to provide legal advice related to visas and green cards

Campaigns promoting visa and green card lottery assistance must not:

• Be misleading or use misleading language to suggest that the users are guaranteed a visa by using this service
• Target countries that are ineligible for a visa or green card in the destination country

The promotion of travel and tourism is permitted with restrictions in the following countries:

Country	V Allowed, With Restrictions	X Prohibited
Brazil	Tourism Agencies must: Be registered with the Ministry of Tourism (Ministério do Turismo), IATA and SNEA Lodging or Holiday Accommodations (hotels, hostels, bed & breakfast, resorts, etc) must: Be registered in the Trading Board (Junta Comercial), in the Secretary of the Federal Revenue (Secretaria da Receita Federal), in the Secretary of Finance (Secretaria da Fazenda), in the Municipality (Prefeitura do Município) Be registered with the INSS (when not in possession of CNPJ) Be also registered with the Employer`s Union (Sindicato Patronal), at EMBRATUR Have a membership to ABAV.
Japan	Campaigns may: Promote Japanese tourism to casinos in other countries where the casinos are legal (note this is not Online casinos)
United States	Campaigns may: Promote US tourism to casinos in other US states where the casinos are legal (note this is not Online casinos

Other Categories

Automotive Vehicles.

Campaigns must comply with all legal requirements related to the promotion and sale of automotive vehicles.

The promotion of automotive vehicles is permitted with restrictions in the following countries:

Country	V Allowed, With Restrictions	X Prohibited
Brazil	Campaigns must: Only advertise used cars parts, if the company is registered with DETRAN Only advertise imported cars, if they are new cars or cars that are 30 years or more years old (collector cars)
France		Campaigns must not: Present the speed of the vehicle as a selling point Display vehicles off-road
United States	Campaigns must: Only advertise vehicle service contracts if the landing page states: Manufacturers or auto brands Affiliation/non-affiliation with those manufacturers or auto brands

Charities and social initiatives

Campaigns must comply with all legal requirements related to the promotion of charities and social initiatives.

Campaigns must:

• Be a registered charity to run Safe (i.e. on our top publishers). Unregistered fundraising activities may only run low brow/gossip/unsafe
• Have prior approval from policy

Campaigns must not:

• Have violent or shocking images in thumbnails or landing pages.
• Have mildly violent images in thumbnails.

The promotion of charities and social initiatives is permitted with restrictions in the following countries:

Country	V Allowed, With Restrictions	X Prohibited
Russia	Campaigns may: Mention state authorities, charitable non-commercial organisations and sponsors by name	Campaigns must not: Feature commercial branding or products Mention commercial sponsors by their trademarks

Chemicals

Campaigns must comply with all legal requirements related to the promotion of chemicals.

The promotion of chemicals is permitted with restrictions in the following countries:

Country	V Allowed, With Restrictions	X Prohibited
China		Campaigns must not promote: Pesticides
Russia		Campaigns must not promote: Ethanol

Computer Technology

Campaigns must comply with all legal requirements related to the promotion of computer technology

Campaigns must not promote computer “optimization” software.

The promotion of computer technology is permitted with restrictions in the following countries:

Country	V Allowed, With Restrictions	X Prohibited
Brazil	Educational courses/teachings offering graduation courses/degrees* must: Be authorized by the Ministry Of Education. Courses offering diplomas that are recognized by the MEC after graduation* must: Be authorized by the MEC (Ministry of Education) *Above policies exclude courses not related to Higher Education and High Schools who don't require MEC approval

Education

Campaigns must comply with all legal requirements related to the promotion of education.

The promotion of education is permitted with restrictions in the following countries:

Country	V Allowed, With Restrictions	X Prohibited
Brazil	Educational courses/teachings offering graduation courses/degrees* must: Be authorized by the Ministry Of Education. Courses offering diplomas that are recognized by the MEC after graduation* must: Be authorized by the MEC (Ministry of Education) *Above policies exclude courses not related to Higher Education and High Schools who don't require MEC approval

Food

Campaigns must comply with all legal requirements related to the promotion of food

For health claims and supplement products see ‘healthcare’.

The promotion of food is permitted with restrictions in the following countries

Country	V Allowed, With Restrictions	X Prohibited
Brazil		Campaigns must not: Promote food that is exempt from registration (for example raw foods / foods in nature)
Canada	Comparison of food products must: Only use products that are similar in character, and listed attributes must be relevant to the comparison. Only make objective claims that don’t undermine the competitor’s product.
India		Campaigns must not: Promote infant food products/Infant Milk Formula
Russia	Infant food products must: Include the age limit of usage of the product Include warning about the need to consult an expert Include the disclaimer, "Проконсультируйтесь со специалистом. Для детей с [укажите число] месяцев" Include the disclaimer, "Не является лекарством.", if advertising biologically active additives	Infant food products must not: Claim the product is an adequate alternative for breastfeeding
Singapore	Campaigns must: Have license from Agri-food and Veterinary Authority Only make objective claims that don’t undermine the competitor’s product.
Brazil		Campaigns must not: Promote infant food and formula

Insurance

Campaigns must comply with all legal requirements related to the promotion of insurance.

Campaigns must not:

• Make false promises (for example “Seniors or drivers are getting a big pay day")
• Use a false sense of urgency (for example these titles "You must do this today...", "You must do this on...")
• Use creatives that intentionally or unintentionally mislead users

The promotion of insurance is permitted with restrictions in the following countries

Country	V Allowed, With Restrictions	X Prohibited
Russia	Campaigns must: Display a valid license number on the landing page. Include the name or the registered title of the licensed financial services provider.

Plants and Animals

Campaigns must:

• Comply with all legal requirements related to the promotion of plants and animals.

Campaigns must not:

• Promote exotic or endangered species of animals or plants.

The promotion of plants and animals is permitted with restrictions in the following countries

Country	V Allowed, With Restrictions	X Prohibited
Brazil	Commercial products must: Be registered and must follow the procedures established on the crop protection products law: Decreto nº 4.074/2002, RDC nº 216/2006 e Portaria nº 03/1992 on ANVISA.	Campaigns must not promote: Moringa Oleifera
China	Seeds and plants must: Be preapproved by Taboola. Includes crop seeds, tree seeds, grass seeds, or aquatic shoots and cultures.

Radar Detectors

Campaigns must comply with all legal requirements related to the promotion of radar detectors.

Campaigns must not promote illegal activity or the use of the equipment for a non-legitimate use.

The promotion of radar detectors is prohibited in the following countries

• Australia
• Canada
• France
• Germany

Real Estate

Campaigns must comply with all legal requirements related to the promotion of real estate.

Also see ‘investments’ and ‘finance and loans’ for relevant policies.

The promotion of real estate is permitted with restrictions in the following countries:

Country	V Allowed, With Restrictions	X Prohibited
Brazil	Sale and lease of real property must: Be registered in the National Registry of Legal Entities (CNPJ), they also have to be individually enrolled on the Regional Council of Realtors (Conselho Regional de Corretores de Imóveis) and also be registered in the Regional Council of Real Estate (Conselho Regional de Imobiliárias). Disclose Regional Council of Realtors enrollment number on landing page

Religion

Campaigns must comply with all legal requirements related to the promotion of religion.

Campaigns must not:

• Be offensive, intolerant or threatening or misleading.

The promotion of religion is permitted with restrictions in the following countries:

Country	V Allowed, With Restrictions	X Prohibited
France		Campaigns must not promote scientology
Germany		Campaigns must not promote scientology
India		The promotion of religious content and products in India is prohibited.

Retail

Campaigns must comply with all legal requirements related to the promotion of retail.

The promotion of retail is permitted with restrictions in the following countries:

Country	V Allowed, With Restrictions	X Prohibited
Brazil	Physical Stores Be registered in the Trading Board (Junta Comercial), National Registry of Legal Entities (CNPJ), in the City Hall, in the Federal Cashier (Caixa Econômica Federal), in the Social Connectivity system and Social Security system (INSS/FGTS) and in the Fire Brigade.

Sex Toys

The promotion of sex toys strictly prohibited in all other countries except those listed below where it is permitted with restrictions:

Campaigns must not:

• Show any nudity, or sexually suggestive content
• Target any child oriented publishers

Permitted to run in the following countries only:

• Austria
• Germany
• Switzerland

Surveillance and Spy Equipment

Campaigns must comply with all legal requirements related to the promotion of surveillance and spy equipment.

Campaigns must not:

• Promote illegal activity or the use of the equipment for a non-legitimate use (for example illegal purposes or for pleasure).

TV and Telecommunications

Campaigns must comply with all legal requirements related to the promotion of TV and telecommunications.

The promotion of TV and telecommunications is permitted with restrictions in the following countries:

Country	V Allowed, With Restrictions	X Prohibited
Brazil	Products and services must: Be registered with proper local authorities
China		Campaigns must not: Promote satellite TV and related paraphernalia (for example dishes, receivers and remotes)
Singapore	Telecommunication and radio communication equipment (including toy walkie-talkies) must: Have license from Infocomm Development Authority of Singapore.

Utilities

Campaigns must comply with all legal requirements related to the promotion of utilities.

The promotion of utilities is permitted with restrictions in the following countries:

Country	V Allowed, With Restrictions	X Prohibited
France	Energy Sector must: Include “"L'énergie est notre avenir, économisons-la.” (for companies in the energy sector or that relate to energy or energy consumption)

Pyrotechnics

Campaigns must comply with all legal requirements related to the promotion of pyrotechnics.

The promotion of pyrotechnics is permitted with restrictions in the following countries:

Country	V Allowed, With Restrictions	X Prohibited
Russia	Promotion of pyrotechnics is permitted.
Singapore	Promotion of pyrotechnics is permitted.
Turkey		Promotion of pyrotechnics is prohibited.

Other Country Specific Restrictions

Country	V Allowed, With Restrictions	X Prohibited
Argentina		Campaigns must not: Present the nation’s symbols, authorities, or customs in an offensive way in either creatives or landing pages
Australia	Campaigns featuring Aboriginal people must: Provide proof of written confirmation from an indigenous arts body to confirm that all depictions are culturally sensitive, align with Aboriginal religious and cultural beliefs, and do not offend Aboriginal laws and customs.
Austria	All Campaigns (Note: Applies irrespective of where the client is based. Any client running campaigns that target Austria must conform to this requirement) Include an impressum / imprint that: Is found under a clear headline on the homepage (or linked through a clear headline on homepage to a page not more than two clicks away from the homepage) Includes the advertiser’s name, address, and contact email address Legal Entities Specify the form of the organization (examples: Limited Liability Company (LLC), Corporation, General Partnership, Limited Partnership) List the full name of the company’s legal representative (Examples: CEO, Director) List the advertiser’s registration number and the location in which the advertiser is registered List the company’s VAT identification number If the owner of the website offers services or activities that require the approval of any public authorities, must also provide details of the responsible supervisory authority.
Brazil	Ads for all types of products and services must include: Characteristics of product/service Any hazards to consumer health and safety Quantity available for purchase Price Total price of the product Details about delivery and exchanges Any limitations Advertisers and Agencies must: Keep documentary evidence on file to substantiate all descriptions, assertions, testimonials, certifications, comparisons and references to professionals, teaching institutions, research institutes and health establishments and be able to provide it to Taboola, if requested. Surveys or statistics must: Refer to an identifiable and responsible source, and the use of partial data of a survey or statistic cannot lead to distorted findings or to conclusions opposed to those that would be reached through the use of all available data	Any reference to surveys or statistics should only be to an identifiable and responsible source, and the use of partial data of a survey or statistic cannot lead to distorted findings or to conclusions opposed to those that would be reached through the use of all available data.
China		Campaigns must not: Contain any violent content Use the national flag, national emblems or national anthem of the PRC or the names of any government entities or officials. Comparative Advertising must not: Identify competitors by name.
France	Disclosures must: Display “PUBLICITÉ” and “COMMUNIQUÉ” on the landing page in sponsored editorial content and advertorials that have the appearance of editorial content. Display the label "photographie retouchée" or "photo retouchée" in ads with photographs of individuals (male and female) whose images have been digitally retouched in any manner Examples: Photographs that show any part of a man or woman's body; photographs used to sell weight loss products or muscle building supplements; photographs that provide demonstrations of skin care products Testimonials + endorsements from medical and scientific professionals must: Only give testimonials based on valid scientific evidence and not give personal opinions	Campaigns must not: Use French monuments in creatives or on landing pages
Germany	All Campaigns must (Note: Applies irrespective of where the client is based. Any client running campaigns that target Austria must conform to this requirement) Include an impressum / imprint that: Is found under a clear headline on the homepage (or linked through a clear headline on homepage to a page not more than two clicks away from the homepage) Includes the advertiser’s name, address, and contact email address Advertorials must: Legal entities must: Specify the form of the organization (examples include Limited Liability Company (LLC), Corporation, General Partnership, Limited Partnership) List the full name of the company’s legal representative (Examples: CEO, Director) List the advertiser’s registration number and the location in which the advertiser is registered List the company’s VAT identification number If the owner of the website offers services or activities that require the approval of any public authorities, must also provide details of the responsible supervisory authority.	Campaigns must not: Use any testimonials of medical professionals or academics
India	Campaigns must: Use light or minimal text or logos in campaign item thumbnails Use abbreviations in titles as well as the "@" symbol	Campaigns must not: Reference religion Include any indecent representations of women Use thumbnails that are purely text
Israel	Comparative claims must: Use a competitor’s trademark in a comparative advertisement. Make specific, objective side-by-side comparisons	Campaigns must not: Claim that a product is generally superior than competitor’s product Use a competitor’s trademark to diminish its competitor’s reputation without comparison (for examples: “You have heard all about Brand X – horrible customer service!”)
Italy	Campaigns must: Conform to all requirements of the Code of Marketing Self Regulation Italy
Japan	Comparative claims must: Ads may identify a competitor by name or product Campaigns must clearly list: Price When payment is due Accepted methods of payment Cancellation policies. Testimonials must: Be genuine and must include disclaimers such as “this is an individual experience and not for everyone” Be general and not for a specific product or service when using professional sources (examples: doctors or specialists)
Korea	Sponsored testimonials and endorsements must (Note: Any paid-for user comments on corporate blogs must contain disclosure of financial relationship): Disclose That the post is sponsored Who sponsored the post How much the advertiser paid Prizes in connection with the sale of a product or service must: Specify The promotion period Conditions for the offer The prize
Mexico	Campaigns must: Disclose the advertiser name in all campaigns When using any indigenous art, state artist name on the landing page. When using historic or artistic sites or monuments, get prior authorization from National Institute of History and Anthropology Price advertising must: Include price plus any other charges (example: shipping and handling) When offering sales or discounts, list: The conditions of the sale/discount The time period for which the offer is valid if not unlimited The amount of goods the seller is offering if not unlimited Price Comparisons Be made on exactly the same product	Price advertising must not: Price Comparisons State price comparisons in percentages (for example “Product A is is 20% cheaper than Product B.”)
New Zealand	Campaigns must: When using the New Zealand Coat of Arms or the name and emblem of the United Nations in advertising, advertiser must submit proof to legal/content policy of pre-clearance by the Ministry of Culture and Heritage Special offers must: Clearly state any limitations or qualifications that apply to the offer (for example time restraints, limited to people in certain areas, must purchase one item at full price to receive a discount on the second item)	Campaigns must not: Criticize competitor products Identify the advertiser in matters of public interest or political issues
Russia	Campaigns must: Show prices in Russian rubles (but may include foreign currency in addition) Contain an age stamp at the end of all branding text 16+ for ads and content appropriate for young adults / high school students 18+ for anything restricted or otherwise limited in our guidelines Comparative Claims must (for example direct comparisons with other products, and also general comparisons (Examples: “the best” or “one of the best”): Be supported by relevant awards or results of relevant independent market research	Campaigns must not: Display or discuss any religious symbols, or any monuments of cultural importance in Russia or worldwide Comparative claims must not: Use trademarks of competitor unless advertiser submits proof of permission
Singapore	Disclosures must: Clearly state advertiser name Comparative claims must: Clearly indicate if comparing products that are not identical Make comparisons on the same criteria and features of the compared products Price advertising must: When the price quoted does not include the product in its entirety, disclose this as prominently as the price itself (for example “The listed price applies to the replaceable parts; the base product is not included in this price.”)	Comparative claims must not: Select compared items in a way that unfairly favors the advertiser Use the trademark of a competitor unless advertiser submits proof of permission
Spain	Disclosures must: All campaigns: Advertiser’s name or company name Address E-mail address Any other direct contact information information. Comparative advertising must: Claims: Compare goods or services that are intended for the same purpose; Make objective comparisons only Use of studies must (for example use of research, tests, studies, or statistics, or any technical or scientific data): Disclose Who conducted each study Location of the study When the study was completed Campaigns may: Use images of celebrities/politicians when the image is taken during a public event. Permission not required. (for example a photo of a celebrity taken at a free outdoor exhibit or parade) Use a parody image, done in deliberate exaggeration for comic effect. Permission not required. (for example Coca Cola’s “open happiness” campaign reworked to say “open obesity”) Use an image as part of news reporting on, commentary on, or a creative response to a public event. Permission not required.	Comparative advertising must not: Use recognizable competitor company brands (for example only Nike can run an ad with a runner wearing Nike running shoes. No other brand may use these shoes in their ad (even if it’s an incidental use while advertising another product or service) Use or imitate another company’s trademark Criticize other company’s product or reputation
Switzerland	All Campaigns must (Note: Applies irrespective of where the client is based. Any client running campaigns that target Austria must conform to this requirement): Include an impressum / imprint that: Is found under a clear headline on the homepage (or linked through a clear headline on homepage to a page not more than two clicks away from the homepage) Includes the advertiser’s name, address, and contact email address Legal entities must: Specify the form of the organization (for example Limited Liability Company (LLC), Corporation, General Partnership, Limited Partnership) List the full name of the company’s legal representative (Examples: CEO, Director) List the advertiser’s registration number and the location in which the advertiser is registered List the company’s VAT identification number If the owner of the website offers services or activities that require the approval of any public authorities, must also provide details of the responsible supervisory authority.
Thailand		Campaigns must not: Feature the Thai royal family
Turkey		Campaigns must not: Use the Turkish Flag Abuse any religious elements or references Comparative Advertising must not: Criticize another company’s product or service Compare products that do not serve the same purpose
United Kingdom	Comparative claims must: Have evidence for both the advertiser’s own product and the competitor’s product. Only use third party trademarks for legitimate comparison of similar goods or services	Campaigns must not: Show or mention members of the British royal family Use any royal symbols without prior permission from the Lord Chamberlain’s office.
United States	Rebates must: Clearly disclose whether the rebate is a “mail-in” rebate