Stay tuned for updates to this page as we continue to release new features and enhancements within Taboola Ads. Learn more about Taboola Ads here.
Release Notes
Oct 23rd, 2022
Newly Added Capabilities
- Motion Ads Studio is now available. This easy-to-use tool can be found on your creative upload page and allows you to convert images into Motion Ads for free to bring instant uplift to your campaigns!
- New filters were added to the Change History report:
- Filter by Activity Type
- Filter by User name.
- “Change History” also supports creative changes now:
- New Ad created
- Ad Duplicated
- Ad status: Pause /Run
- Title, Description, URL
- Image and Motion Ad edits
- Video Campaigns Reporting-
- Multi-conversion reporting
- OS Reporting
Video Duration
- Unique User reachAbility to Block/Unblock sites
Recent Improvements
- Add iOS 16 as a targeting option
- Network was added to navigation links (breadcrumbs)
Bug Fixes
- Fix issue with media column in the ads report on custom views.
- Fixed issue related to blocked sites being duplicated when marked not to duplicate.
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August 1st, 2022
Newly Added Capabilities
- Change History Report: “Change History” released, the report tracks your campaign's optimization activity.
- “Change History” currently allows advertisers to track the following change types:
- Site bid change: boosts, de-boosts in in percentage
- Reset site bid (currently not displaying user info)
- Site block / unblock (currently not displaying user info)
- Campaign bid change
- Changes can take up to an hour to show in the report!
- Copy/Paste Site Block lists.
Recent Improvements
- The Content Safety column is now called "Content Quality", and with it you will see new labels for your campaigns.
- High Safety campaigns are now "Premium Quality" or "High Quality"
- Medium Safety campaigns are now "Standard Quality"
- Site report now loads the top 200 sites for improved performance.
- In campaign scheduling the time zone drop down now shows the hours difference.
Bug Fixes
- Fixed issues with Focal Point and platform language selection.
May 30, 2022
Newly Added Capabilities
- Creative Bulk Upload: now supports 3rd Party Tracking.
- Ads Report:
- When exporting the Ads report it now includes the rejection reasons.
- When searching the search results are highlighted in the report.
Recent Improvements
- Duplicate Multiple Ads now copies the 3rd Party Tracking as well.
- When viewing the Day report for long time frames there is a year indication for each data point.
- Added a note to the Conversion page setup for Total Conversions selection highlighting this will be your primary conversion to be used for algorithm optimizations and overall performance reporting.
- Campaign Status Filter- Now showing all data from all campaigns when removing (clearing) the status filter.
- New option to Submit invalid ad URLs.
- Updated text message for “Funds Not Available” with a link to the Billing & Payments page.
Bug Fixes
- Bulk Edit Ads - fixed a bug that was not allowing bulk edit.
- Campaign Picker- Fixed a bug that did not allow users to highlight and copy the campaign ID.
March 15th, 2022
NEW VERSION RELEASED
Newly Added Capabilities
- Creative Bulk Upload- You can now upload your creatives in bulk by using the provided template to upload straight to Taboola Ads.
- New redesigned Payment & Billing screens released.
- CTA button is now editable in the Ads report- inline.
Recent Improvements
- Landing page URL is now validated on the Create New Ads page and when the URL is invalid an error message is shown.
- Motion Ads URL is now available for copying or sharing. Look for it on the Edit Ad Page.
- ID column names were updated to be more specific: from 'ID' to 'Ad ID' , 'Site ID', ‘Campaign ID’.
Feb 4th, 2022
NEW VERSION RELEASED
Newly Added Capabilities
- New inline budget recommendations:
You can now find recommendations on ways to improve your campaigns directly from the platform. Navigate to the small lightning bolt symbol to discover what optimisation opportunities are available to action on your campaigns.
Recent Improvements
- Campaign Status is now reflected on the Ad Status, so if a campaign is depleted the ad status will now be: Campaign Depleted.
- New Ads Page: it’s possible now to PASTE multiple titles in the variations mode:
- Added an Edit button to MotionAds Preview.
Bug Fixes
- Fixed an issue with exporting reports in the Day report.
- CPA on the Day graph appears with the account currency.
- Fixed an issue with the custom columns resetting on the Site report.
Dec 20th, 2021
TABOOLA ADS - NEW VERSION RELEASED
Newly Added Capabilities
- An account Media Library was added showcasing all the images and video files that have been used in the past.
- Bulk Actions: It’s possible now to Duplicate Multiple Ads to Multiple Campaigns.
- Ads Report: It’s possible now to search the report by not only by Title and ID but also by:
- URL
- Description
- Campaign Name
- Campaigns Reports: It’s possible now to choose multiple campaign statuses.
Recent Improvements
- Added a special note to the New Campaign form highlighting when:
- The account pixel is not installed
- When the pixel is installed correctly but there are no active conversions defined.
- Added a red error indication when adding DKI codes to Ad Descriptions.
- Added an indication that emojis are not supported for Ad Descriptions.
- Added a new recommendation when opening new campaigns and targeting both desktop and mobile which is not recommended:
- The browser back button and tabs now show the page names and account names.
- Moved the Intercom chat widget to the left side of the platform.
Bug Fixes
- Multiple bugs fixed for improved mobile user experience.
- CPA on the Day graph appears with the account currency.
Oct 5th, 2021
TABOOLA ADS - NEW VERSION RELEASED
Newly Added Capabilities
- It’s possible to Delete Campaigns and see those deleted campaigns under the status filter.
- A Deleted status filter was added to the Ads report, so you can view historic data for ads now.
Recent Improvements
- Bulk edit ads- when viewing multiple ads we are now showing the ‘shared content’ for example similar titles that exist on all selected ads.
- Site status column was added to the site report.
- Bid validations have to appear dynamically when editing bids in-line the campaigns report.
- Added year and day of week indication to report graph tooltip.
- Visibility to non valid zip codes was improved with an option to remove them in one click.
Bug Fixes
- Day and Hour Scheduling- 'copy timeframe to all' bug was fixed.
- Translations were updated in many places.
August 16th, 2021
TABOOLA ADS - NEW VERSION RELEASED
Newly Added Capabilities
- Bulk Edit Ads- Replace rejected titles or images. Add Descriptions and CTAs in bulk.
- Export Reports to Google Drive
- It’s possible now to remove blocked sites on the account level from the edit campaign form.
Recent Improvements
- ‘Status’ column added to the Site report- indicates block/active site status.
- Redesigned Campaign and Ad forms with collapsible sections.
- Improved Date Picker Presets - add month and quarter indication.
- Added a ‘day of week’ indication to single date picker.
- Contextual targeting- categories shown in a tree now.
- Added Audience ID to the Audience Report.
- CPC and CPA show 3 decimal digits and are not rounded.
Bug Fixes
- Fixed an issue when navigating from a single campaign to all campaigns in the site report.
- Fixed an issue related to reselecting the same campaign in the campaign picker.
- Fixed an issue related to the End Date when the network time zone is different from the account time zone.
- Fixed issue where campaigns with invalid zip codes did not save.
June 21st, 2021
TABOOLA ADS - NEW VERSION RELEASED
Newly Added Capabilities
- Graphs added to all reports.
- Ads Report 'Comfortable View' added.
- Edit End Dates in-line in Campaigns Report.
- Lifetime date picker preset for accounts (not supported in network view yet).
Recent Improvements
- Click on Taboola Ads logo takes the user network default view
- Added a UI indication for Inactive Accounts.
- Support showing over 100 items in zip code and site targeting lists.
- Added campaign status indication on campaign picker.
- Improvements in SC Video upload messages and validations.
- Allow to "open in a new tab"- report tab buttons and logo
Bug Fixes
- Recommendation Center - Attentive Audience Recommendation not working
- City Targeting-Fixed the region name cut off.
- Japanese - UI brakes in reports tabs- fixed.
- End date jumps one day forward.
- Report filters can not be removed- fixed.
April 22nd, 2021
TABOOLA ADS - NEW VERSION RELEASED
Newly Added Capabilities
- OS and Browser reports added.
- Audience report: Duplicate RON Campaign into a marketplace audience campaign.
- Access Video Campaign Management with in Taboola Ads
- Video Reporting is now integrated into to Taboola Ads as well
Recent Improvements
- We are now showing a calculation of the expected number of clicks on the campaign form.
- Custom columns now appear as groups and have a ‘master’ checkbox.
- Table rows are now highlighted when users make inline edits.
Bug Fixes
- Issue with conversion columns missing from some of the reports.
- Copy paste titles bug.
- Export site issue with the bid column was fixed.
- Campaign Table: Data Not Formatting Correctly- fixed.
- We now keep the bid column when switching between a single campaign and multiple campaigns.
- When using right click to open in a new tab the campaign is now always selected.
March 22th, 2021
TABOOLA ADS - NEW VERSION RELEASED (March 22, 2021)
Newly Added Capabilities
- Crate ads from RSS feeds
- The ability to Exclude Marketplace audiences.
- Contextual Targeting moved in to a new section.
- New Graph added to the Sites report.
- The ‘edit drawer’ can now be used for SC Video campaigns.
Recent Improvements
- We are now showing an indication for campaigns using custom configurations.
- Browser is now showing recent landing page URLs and titles that were used.
Bug Fixes
- Users could not log out of taboola ads- fixed.
- Grid scrollbar bug on windows- fixed
- Dayparting bug showing twice in the Japanese version- fixed.
- Fixed the site filter on the Day report.
- Fixed issue with exporting the site columns in the right order.
- Fixed issue with duplicating ads to other accounts.
- We removed the option to select admin network when creating campaigns.
February 22th, 2021
TABOOLA ADS - NEW VERSION RELEASED (January 25, 2021)
Newly Added Capabilities
- New Graph added to the Campaigns report.
- OS and Browser reports added.
- Audience report: Duplicate RON Campaign into a marketplace audience campaign.
- Access Video Campaign Management with in Taboola Ads
- Video Reporting is now integrated into to Taboola Ads as well
Recent Improvements
- We are now showing a calculation of the expected number of clicks on the campaign form.
- Custom columns now appear as groups and have a ‘master’ checkbox.
- Table rows are now highlighted when users make inline edits.
Bug Fixes
- Issue with conversion columns missing from some of the reports.
- Copy paste titles bug.
- Export site issue with the bid column was fixed.
- Campaign Table: Data Not Formatting Correctly- fixed.
- We now keep the bid column when switching between a single campaign and multiple campaigns.
- When using right click to open in a new tab the campaign is now always selected.
January 25th, 2020
TABOOLA ADS - NEW VERSION RELEASED (January 25, 2020)
See release highlights below:
Newly Added Capabilities
- Duplicate Ads- it’s easier now to create another creative variation in any campaign.
- We now support Korean and Japanese translation in the platform.
Recent Improvements
- Audience report added a Graph to highlight the audiences that perform better than average and a filter showing the top 100 results to improve performance.
- RSS Feed support: see rss feed items under the Ads report.
- You can now separate Conversions, CPA and CVR into clicks vs. views for all reports.
- Added a message about limited reach when targeting my audiences and marketplace audiences.
- It’s possible now to choose the custom columns preset without opening the Custom Columns window.
- Self service clients can now click ‘Contact Support’ on the Gear menu to open support tickets.
- Added a note in the UI in case the campaign is using Campaign Clickers targeting which is not supported yet.
- Showing by default ‘happiness’ as a search term in the Stock Images tab.
Bug Fixes
- Search in Regions report was fixed.
- Export DMA Report- exports DMA names now.
- Spending Limit in reports is not exported correctly- fixed.
- Add another validation to the Budget numbers in campaign form.
- Fixed: image recommendation: navigates to the Ads report.
- Fixed: branding text disabled now for running campaigns
- Fixed issues with Image and Audience recommendations.
- Fixed CPA on graph issue.
- Fixed a bug with sorting metrics.
December 10, 2020
TABOOLA ADS - NEW VERSION RELEASED (December 10, 2020)
See release highlights below:
Newly Added Capabilities
- Added the ‘one by one’ ad creation flow (non variations).
- On Site Demo- Preview your ad on any publisher feed.
- A red indication was added to the Tracking tab when the Taboola Pixel is missing or not active.
Recent Improvements
- Added bid validation message for extra high or low bids (in case they are 5 times higher/lower than previous)
- Export report columns order is now according to the grid order.
- Showing now a validation message for audience reach when trying to target different audience types.
- Accounts who turned off view through conversions will see a message and a disabled option to compare.
- Add the option to search for audiences in the Audiences report.
- Added tooltip with description on the Audiences report.
- Added 'This Quarter' and 'Last Quarter' to the Date Picker.
- Added the campaign ID column into the Ads report on Taboola Ads.
- Added a legal disclaimer about image cropping to the Media upload section.
- Contextual segments - now showing number of articles instead of audience size.
- CPA Goal description text changed.
- Released performance improvements for large accounts.
Bug Fixes
- The Campaign Picker now has a maximum width for larger screens.
- Fixed Time Zone indication source.
- Fixed: Issue with editing campaign names with formatting characters.
- Fixed: Back button not loading account data after refresh.
November 25, 2020
TABOOLA ADS - NEW VERSION RELEASED (November 25th, 2020)
See release highlights below:
Newly Added Capabilities
- Option for non migrated users to opt in to Taboola Ads by default.
Recent Improvements
- Custom Columns are not persistent across accounts.
- Grid- Make the totals row text selectable
Bug Fixes
- Day report- fixed columns sort bug.
- Fixed: min. image dimension validation.
- Fixed: Data for dynamic columns was not showing on the graph side panel.
November 16, 2020
TABOOLA ADS - NEW VERSION RELEASED (November 18th, 2020)
See release highlights below:
Newly Added Capabilities
- NEW GRAPHS added new bar graphs to the By Day of Week and By Hour of Day reports. Select and compare up to 3 metrics at once!
Recent Improvements
- Search by Account ID in the account picker.
- Added account time zone to all reports under Day tab.
- Added Last Update timestamp when viewing today’s data.
- OS Targeting- Added a checkbox tree to OS families.
- Opened the language picker to all users.
- Getty images - on hover shows larger preview.
Bug Fixes
- CTR, CPM and Impressions metric are now showing on the graph.
- UI fixes to Japanese translations.
- Duplicate headlines validation message- removed.
- Audience Sizes Different in BS versus Taboola Ads.
- Updating that we are working on improving the custom columns selection so it will be kept across reports and accounts.
November 2, 2020
TABOOLA ADS - NEW VERSION RELEASED (November 2nd, 2020)
See release highlights below:
Newly Added Capabilities
- Ad Descriptions and CTA buttons are fully supported now, you can add them to new campaigns or edit existing creatives.
- New Preview which allows seeing multiple placements while adding new creatives or adjusting the focal point side by side.
- New Edit Creative Drawer for editing the new creative options- Descriptions and CTA. Just like the edit campaign edit drawer.
- Taboola Ads in Japanese! Yes, users can use a new drop down to select the language and the first one is Japanese. Korean coming soon.
- Support for Networks with Video Accounts- networks that have both video and native accounts can now access the video accounts with a new hybrid view.
- OS Targeting: New "iPadOS" family with - Target All, iPadOS 13, iPadOS 14 iOS 14 entry to iOS family add Android 11 entry to Android family
Tweaks
- Filters now are applied to the graph as well
- Export report improvements - export according to the filtered results only.
- Added the option for users to decide if they want to “load image and headline from the landing page URL” and removed the ADD button.
- Added 'Recent Creatives' filter.
- Site report- added the Bid Amount to all views.
Bug Fixes
- Export Region Report- exports only first letter of region- Fixed.
- Site report- Unable to remove auto blocker site- Fixed.
- Issue with the Preview appearing blank
SEPTEMBER 7, 2020
TABOOLA ADS - NEW VERSION RELEASED (September 7, 2020)
See release highlights below:
Newly Added Capabilities
- Performance Video - enrich creatives with video. To add video, simply select a video file as part of the media upload process. You’ll then need to select a fallback image as well.
- Audience report added - see the performance of your campaign at the audience level
- 3rd Party Tags - add 3rd party pixels or JavaScript tags to capture your campaign data and deliver it to other platforms.
- Creative preview and focal point customization - preview your creatives on popular Taboola placement along with the ability to customize the focal point.
- Pixel and CRM Lookalike - target similar audiences based on Taboola Pixel or existing CRM file.
- Pre-Bid Brand Safety - protect your brand from serving on websites that do not meet your brand safety standards.
- Campaign bulk actions - save time by editing multiple campaigns at once. More bulk edit capabilities coming soon!
- Postal code targeting - you can even add multiple values separated by comma or a new row
- Campaign Profile section added - the internal-only configuration is now supported as well.
Tweaks
- Persistent customization of columns - when you navigate to another report and go back, your column customization will be preserved
Bug Fixes
- Login is slow to respond - fixed!
- Titles are cut in the creative creation form - fixed!
- In rare cases marketplace audiences are missing - fixed!
- Sorting by conversions isn’t working as expected - fixed!
Wanna see it in action? Visit ads.taboola.com now!
AUGUST 3, 2020
TABOOLA ADS - NEW VERSION RELEASED (August 3, 2020)
New Capabilities
- The Recommendation Center is live! Take advantage of best practices recommendations for your campaigns. To view your personalized recommendations, click ‘Recommendations’ on the top navigation bar.
- Account Balance - your current balance is now visible on the left of the Account Picker in the top navigation bar.
- City Targeting - you can now target your campaign to specific cities!
- Sorting in the Campaign Picker - sort your campaigns in the Campaign Picker by Spent, Creation Date or Name. To do so, in the Campaign Picker click the sort button near the search bar and select desired sorting.
- Search by Campaign ID in the Campaign Picker - to do so, simply enter the campaign ID in the Campaign Picker search bar.
Tweaks and Bug Fixes
- Issues with horizontal scrolling in the reports - fixed!
Wanna see it in action? Visit ads.taboola.com now!
JULY 21, 2020
TABOOLA ADS - NEW VERSION RELEASED (July 21, 2020)
New Capabilities
- Multiple Conversions reporting - view the performance of all your set conversions in the reports. To apply, click the VIEW selector above the grid, select ‘Custom’ and then choose the relevant metrics of your conversions.
- Creative Preview - you can now see how your ad would look like in popular Taboola placements. To view, click the eye button on the right side of the Creative report.
- ‘Value’ and ‘ROAS’ metrics added - to view, click the VIEW selector above the grid, select ‘Custom’ and then choose ‘Value’ or ‘ROAS’.
- Search in the Campaign Picker - quickly find your campaign in the Campaign Picker by using the newly added search box. Searching by Campaign ID and sorting - coming soon!
Tweaks and Bug Fixes
- In Site report switching between Smart Bid and Fixed doesn’t work - fixed!
- Metrics are missing in the graph - fixed. All metrics can now be selected for the graph.
- Targeting with ‘Attentive Audience’ isn’t saved - fixed!
- Several issues with budget and bidding validations - fixed!
Wanna see it in action? Visit ads.taboola.com now!
JULY 8, 2020
TABOOLA ADS - NEW VERSION RELEASED (July 08, 2020)
New Capabilities
- Marketplace Audiences targeting - use the brand new tree-view to search, discover and choose your desired audiences. You can also add multiple audiences by searching and using the ‘Select All’ option or ticking the sub-category to choose all its audiences.
- Campaign and Creative Trackers - you now have more info on campaign’s current status, estimated time to complete and visibility to the next steps. The trackers are available in Campaign and Creative reports.
- Browser targeting
- Sticky system notifications on depleting credit
- CPA Goal indication on graph - view the campaign’s CPA Goal on graph while a single campaign is selected.
- Week and Month graphs added - visualize campaigns performance in a weekly or monthly view. To view, simply select Week or Month reports.
Tweaks and Bug Fixes
- Flickering reports - fixed! No more flickering screens while changing accounts or reports.
- Changes to Site bidding and blocks causes the report to constantly reload - fixed!
- Pasting values causes the input field to reset - fixed!
- Creative landing page URL click-out button missing - fixed!
- Issues in Region and DMA reports - fixed!
Wanna see it in action? Visit ads.taboola.com now!
JUNE 8, 2020
TABOOLA ADS - NEW VERSION RELEASED (June 8, 2020)
New Capabilities
- Grid Filters - filter by status, platform, country or site for dipper analysis. More filters coming up.
- Account Balance (punchbox) - view the remaining account balance at any time in the Billing screen. Settings (gear icon) > Billing
Tweaks and Bug Fixes
- Campaign whitelist issues are fixed!
- Site blocks not visible issues are fixed!
Wanna see it in action? Visit ads.taboola.com now!
MAY 20, 2020
TABOOLA ADS - NEW VERSION RELEASED (May 20, 2020)
Tweaks and Bug Fixes
- Site report load times were significantly improved
- Campaign edit drawer can now be triggered straight from the campaign picker - to edit a campaign, hover on it in the campaign picker and click on the the pencil icon
- ‘Back’ functionality issues were fixed
Wanna see it in action? Visit ads.taboola.com now!
MAY 5, 2020
TABOOLA ADS - NEW VERSION RELEASED (May 5, 2020)
New Capabilities
- Network support (!) you can now view and analyse data at the network level. You can even create campaigns and creatives while a network is selected - simply use the ‘Create’ button and select an Account as part of the campaign or creative creation process.
- Manually set bid boost per site - you can now type a specific percentage to boost or de-boost by. This comes in addition to the %10 boost steps.
- View all campaign blacklisted sites in the campaign drawer - whether the site was blacklisted for the single campaign or the entire account, you’ll see it in the campaign edit drawer. The account-level blacklisted sites are also presented in the new campaign form
Wanna see it in action? Visit ads.taboola.com now!
APRIL 27, 2020
TABOOLA ADS - NEW VERSION RELEASED (April 27, 2020)
New Capabilities
- Wi-Fi targeting
- Blacklisting sites for all campaigns (at the account level)
- Week, Month and Hour-of-Day reports added
- Day Parting to target a specific day and time
Tweaks and Bug Fixes
- Inline editing in the reports is now working much (much) better - you can also use the keyboard shortcuts to save (Enter) or cancel (Esc)
- Searching by ID is supported in Campaign, Creative and Site reports - simply enter the ID in the table search box and hit Enter
Want to see it in action? Visit ads.taboola.com now!
MARCH 24, 2020
TABOOLA ADS - NEW VERSION RELEASED (March 24, 2020)
New Capabilities
- Billing and Payments are now available in the Settings (gear) menu
- Help Center is available through the Apps menu - the minimal Help Center covers everything a Taboola Ads user needs to get started with Taboola
- Region and DMA reports added
- Viewable metrics added and are now the default ones - you can always switch between the metrics by choosing Custom in the View menu
Tweaks and Bug Fixes
- The default account was changed to be the last account used in the previous session
- New welcome screen added to eliminate confusion on the redirect behaviour from Backstage
- On Safari, Conversions and Audiences now open in a new Backstage tab - they will soon be supported in Ads Console as they are in Chrome and other browsers
- Graph now contain weekend indication - the greyed weekend coloring helps reading the graph more easily
- Graph metric colors were set to be permanent - popular metrics will always have the same color moving forward
- Bid Strategy setting in Site view was fixed
- Many additional small tweaks and fixes that make the new platform a better place to manage your campaigns
Want to see it in action? Visit ads.taboola.com now!
MARCH 5, 2020
TABOOLA ADS - NEW VERSION RELEASED (March 05, 2020)
New Capabilities
- Apps menu for quick access to Backstage, Taboola Trends and Marketing Partners sections. Help Center is coming soon!
- Settings menu to access Account (Partner Management) and Users. Billing is coming soon!
- Column Picker - choose the columns you wish to see by choosing Custom in the View dropdown in the different reports
- Rejection reasons are now available for campaigns and creatives - hover on the ‘?’ to see it
- Day of Week report added - navigate to it by clicking the dropdown icon in Day tab
- Campaigns can now be opened in a new tab - right-click on a campaign and choose Open Link in New Tab
Tweaks and Bug Fixes
- Grids fonts changed to Roboto - for better readability and more comfortable analysis
- Lots of labels, tooltips and explanations in the platform were fixed and improved - it’s now even more intuitive
- Data inconsistencies in the platform were fixed - moving forward anything you change in Campaigns tab is immediately reflected in the UI
- Several minor tweaks across the platform to make it work even better for you :)
Want to see it in action? Visit ads.taboola.com now!