In this article you will find a quick content checklist you can use to ensure your ads meet our policy and your campaign is approved as soon as possible.
Content and ad quality are top of mind for us at Taboola. We review every ad before they show up on our platform to make sure they meet our Advertiser Policy.
Once you create your campaign, it has a “Pending” status, and the related ads are automatically sent to our Content Review team. We typically review ads within 1-3 business days. We'll send you an email when they're approved, and your campaign is now active.
Learn more about the ad review process
Landing page guidelines
- Your landing page must contain company details and contact information.
- It must link to your privacy policy and include advertorial disclosures where appropriate.
- Links must not be broken and link to relevant content.
- Avoid using countdown timers, auto-updating timestamps, or any suggestion that the offer is time-limited.
- Do not use fake testimonials and link to social media sources, if relevant.
- Include transcripts on all videos and ensure users have full playback control (sound, pause, stop, mute, etc.)
Learn more about landing page guidelines.
Image guidelines
- Image must not be blurry or pixelated; use the highest resolution possible for the sizing.
- Image size must be a minimum width of 600px and a minimum length of 400px and be no more than 2.5 MB in size to serve all placement sizes.
- Only images relevant to your product, offering, and landing page will be accepted.
- Images must not contain pornographic, defamatory, or otherwise unlawful or immoral content, limited clothing, nudity, exaggerated facial expressions, depict unlawful or violent acts, be sexually suggestive, or include any infringing or offensive material.
- Avoid using “before and after” images.
- Avoid featuring celebrities or politicians without explicit permission.
Learn more about image guidelines.
Title and text guidelines
- The title and text must be spelled correctly and use proper grammar and punctuation.
- The title and text must accurately represent your product and offering and be relevant to your landing page.
- Titles should consistently follow the grammar or styling rules of the language they are written in. For example:
- French titles shouldn’t end with a period.
- German titles should only capitalize the first letter of the title and nouns.
- Spanish, Portuguese, Norwegian, Swedish and Danish titles should only capitalize the first letter of the title and proper nouns.
- Avoid capitalizing the entire title and whole words in it.
- Avoid exaggerated claims and overpromising, such as guarantees or money-making and unsubstantiated health claims.
- Refrain from suggesting a concrete outcome and using absolute language and words such as “cure,” “prevent,” or “stop.”
- Avoid using an exaggerated tone or punctuation, such as including multiple exclamation marks or words like “WOW,” “Shocking,” or “Never.”
- All statistics should be authentic and have a valid source and reference.
Learn more about title and text guidelines.
Health-related products or services
Health-related products or services should follow these additional guidelines on landing pages:
- Include all required disclosures and licensing details with linked sources for verification.
- Avoid using comparative claims to other products, conventional medicine, or medical procedures.
- Any claim should be supported by reviewed and authentic research with linked sources for verification.
- Claims should refer to symptoms rather than to diseases or conditions.
- Avoid exaggerated claims and false promises that are unverifiable, such as “reduce weight” or “look younger.”
Finance-related products or services
Finance and investment products should follow these additional guidelines on landing pages:
- Include all required disclosures and licensing details with linked sources for verification.
- Forms should be hosted on subdomains of licensed providers.
- Avoid using exact figures in claims and make general or qualified claims instead.
- User testimonials should only include reasonable and qualified amounts.
- Avoid exaggerated claims and false promises that are unverifiable, such as “get rich” or “financial freedom.”
What to do if your campaign is rejected
Your campaign could be rejected for an ad or a landing page issue. In either case, Taboola will notify you of the rejection via email, and you can see the rejection reason in Taboola Ads. You can resubmit the campaign for approval after making the required changes to the ad or landing page as needed.
Learn more about rejection reasons and our content policy.
For further questions, contact the Taboola Support team.
Related articles: