Understanding Campaign Data

❗Starting February 26th:

• "Viewable Impressions" will be renamed to "Impressions".
• "Impressions" will be renamed to "Served Ads".
• "vCTR" and "vCPM" will be renamed to "CTR" and "CPM" to reflect the new naming conventions.

These updates are part of our commitment to aligning with industry standards and enhancing the clarity of our platform’s reporting.

Most of your campaign data can be found within the Campaigns tab in Realize, which is the first page you’ll see when you log in to your account.

Within the Campaigns tab, you’ll see the following metrics:

• Served Ads- The total number of times your campaign items loaded on the page. Each time your campaign item is displayed, it’s counted as one impression.
  
  
• Impressions - The total number of times your campaign items are seen by users.  Each time your campaign item is on the screen for 1 second (per MRC standards), it’s counted as one impression.
  
  
• CTR (Click-through Rate) - The number of clicks on your promoted ads divided by the number of impressions (Clicks / Impressions).
  
  
• Clicks - The total number of clicks your campaign items received.
  
  
• Actual CPC -The actual amount you have been charged per click. This is calculated by dividing the total cost of your clicks by the total number of clicks.
  
  
• CPM (Cost Per One Thousand Impressions) - The cost per thousand impressions (CPM) is calculated by dividing the amount spent by the number of impressions multiplied by 1000 (Spent / Impressions * 1000).
  
  
• Conversion Rate (CVR) - The percentage of visitors from your Realize campaigns who completed a conversion (purchase, pageview, etc.). Conversion rate is calculated by dividing the number of users who completed a conversion by the number of users who clicked on your campaign items.
  
  
• Conversions - The number of conversions performed by users after clicking or viewing a Realize item. This represents a summary of all conversions that you have chosen to be Included in Total Conversions.

❗If you are tracking multiple conversions, they will all be counted under this column. Realize will attribute conversions based on when the converted user clicked on the campaign item. For example, if a user clicks your campaign item on Tuesday, and then that same user converts on Friday, Realize will show the conversion under Tuesday’s data. This is important to note as your analytics may track conversions differently, perhaps on the day the conversion was completed.

• CPA (Cost Per Action) - This is the amount you pay for each of the conversions you defined - such as a product purchase, pageview or email signup. To calculate a campaign’s average CPA, divide the total amount of money spent by the number of conversions. For example, if you spend $500 and get 10 conversions, your CPA is $500/10 = $50.
  
  
• Spent - This is the total spend for your campaign for the selected time period.
  
  
• CPCV (Cost Per Completed View) - Your campaign will be optimized to achieve a CPCV of X, but you'll pay each time your ad is served. This metric is based on Realize Completion.
  
  
• Completed Views - All video views that were watched to completion.

About Conversion Attribution 

There are two types of conversion attributions that are reported in the Campaign reporting:

• Click-through conversions: occurs when a person clicks on your ad and later takes an action on your page within 30 days. 
• View-through conversions: occurs when a person sees your ad, doesn't click it, but later takes an action on your page within 24 hours of seeing the ad.
  • Note: view-through conversions are only attributed to impressions, based on the MRC standard definition of 50% in-view for over one second.