Pacing Health Score

The Campaign Pacing Health Score will help you monitor and optimize your campaign budget utilization by tracking whether your campaigns are overspending or underspending.

 

What is Pacing Health Score?

Pacing Health Score helps answer two critical questions about your campaigns:

1. Will your budget be depleted by the end of the month?
2. Is your campaign spending at the right pace (overpacing or underpacing)?

 

How It Works

The feature adds a Pacing column to your campaign reporting in the Default view. This column displays the pacing rate based on your campaign Budget Type and is only shown for Running campaigns.

 

Budget Type Display

• Monthly Budget: Shows campaign pacing for the current month
• Lifetime Budget: Shows campaign pacing since the campaign launch
• Daily Budget: Shows "-" as pacing is not applicable for the daily budget

 

Understanding Pacing Indicators

The Pacing Health Score uses color-coded indicators to show your campaign's spending status:

Pacing Range	Status	Color Indicator
Less than 50%	Highly Under Pacing	Red
50% to 94.9%	Under Pacing	Yellow
95% to 109.9%	On Track	Green
110% to 149.9%	Over Pacing	Yellow
150% or more	Highly Over Pacing	Red

 

Learning Period

During a campaign's learning period, you may notice budget fluctuations. This is normal, the Pacing Health Score column will stabilize once the learning period ends.

 

Campaign Status

The Pacing column only appears for campaigns with a Running status. It will not be shown for campaigns that are:

• Expired
• Paused
• Depleted
• Other non-running statuses

Important Notes

• The Pacing Health Score is available at the campaign level
• You can only view the Pacing column in the Default view
• The feature is not available in By Day reporting

Making Campaign Adjustments

If you notice your campaign is not pacing optimally:

1. For underpacing (yellow or red indicator below 95%):
   • Consider reviewing and adjusting your targeting settings
   • Evaluate if your bid strategy needs modification
   • Check for any campaign restrictions that might limit spend
     
     
2. For overpacing (yellow or red indicator above 110%):
   • Review your budget allocation
   • Consider adjusting your targeting to be more specific
   • Evaluate if budget increases are needed for high-performing campaigns

 

Getting Started

To access the Pacing Health Score:

1. Navigate to your campaign reporting
2. Select the Default view
3. Look for the Pacing column
4. Monitor the color indicators to track your campaign's pacing status